Analysis of Internet advertisement types-advertisement in a skyscraper [2]

Skyscraper AD, also called Optimus Prime AD, is also called sidebar ad.

 

The advertisement of the skyscraper is generally displayed on the right side, vertical position. The width is limited, but the height is very high.

 

Because of its high features and the huge advantage of comparing the width of the Internet pages, the advertisement space in the skyscraper is more; it is easier to make large-volume advertisements and exert a large space, more attractive; users are more likely to be exposed during screen scrolling.

 

What's more important is the advertisement of the skyscraper. Under the same position, it can basically achieve 2-3 times more clicks than the traditional one-column advertisement.

 

There is also a huge problem with the advertisement of the skyscraper, that is, it can only be placed on the right side. for Internet users, the right side is easily ignored, therefore, the advertisement of the skyscraper requires some special design and innovation to attract attention.

 

Currently, games and clothing advertisements are mainly suitable for advertisements on the skyscraper (the space to be used and the vertical space is required ).

 

Next I will talk about pop-up ads ).