Analysis of Korean group purchase website

Some time ago saw an article in Socialbeta "by the South Korean group buying site caused some discussion", let me suddenly think of the early May I wrote about the Korean group Purchase website article, now with the children's shoes to share, if there are deficiencies please forgive me.

Group buying, believe that the word is not unfamiliar to everyone. Last year's start of the domestic group buying hot, to the vast number of netizens have brought a wave of fresh shocks. Continue last year's hot development momentum, up to now, the number of domestic group purchase has exceeded more than 5,000. However, the fierce competition in the group purchase site some time ago began a round of "Smash money marketing War." Start looking for star endorsement, a large number of media advertising and so put into high fees to try to lay their own in the industry's leading position. But the industry also has "high advertising fees can not stop buying decline", "better put the energy into customer service" and other voices.

and domestic group buying site compared to our neighbors, South Korea's group buying site is what kind of it? Let us familiar with the South Korean group purchase website Overview and design. Group buying in Korea called-Social Commerce.

Ticket Monster,coupang,wemakeprice is currently the top 3 representative sites in hundreds of group buying sites. As early as the early February ticket monster on the South Korean state television and other media to put a large number of advertising to try to grasp the market dominance in their hands, followed by Coupang and Wemakeprice followed, with the star endorsement, television, Outdoor advertising and other strategies to join the ranks of the competition. For the meager profit of the group purchase site, such as spending a lot of money to put ads for the purpose of all is a future-type investment, even if the immediate loss of trading, but the vision is to expand the market, seize the dominant right for the purpose.

Ticket monster-

May 2010 after the establishment of 7 months of sales reached 20 billion Korean currency (about RMB:1 billion 30 million), to the monthly 10 billion Korean currency (about RMB:6 million) sales, is expected to reach 200 billion yuan in the end of the year (about RMB:12 billion).

Website membership is 2 million, more than 400 employees, 26 regions have related sites, is expected to increase to 50 regional sites and 500 employees at the end of this year.

Website interface

• The header section shows all the regions, and the default is a city in Seoul, where you can pick out your town or town.

• Product picture information and text information is a good combination, which placed in an important position or the product itself picture, a good picture can directly enhance the user's favor of the product, but also trigger the desire to buy. South Korea group Purchase website product picture is quite exquisite, the entire site can hardly find an unqualified photo.

• Highlight discounted information with floating green bubbles. (in Korea, discount is calculated as a percentage, for example, 50 percent is Sale 50%)

• The main product information display immediately after the user is located in the surrounding goods display, users can easily find their own surrounding discount information.

* This small monster in the major media ads everywhere, with the different products of the small monster is a major feature of Ticket monster.

Home main product information with a unified framework, a variety of colors, with exquisite pictures, give the product between different feelings and visual effects.

Coupang

Founded in August 2010, the same year December single month sales amounted to 4 billion Korean currency (about Rmb:2 千4百万), this January, February sales reached 6 billion Korean currency (about Rmb:3 千6百万), March reached a single month 10 billion Korean currency (about Rmb:6 million), 4~ July monthly average of 20 billion Korean currency (about RMB:1 billion 20 million) sales, the rising trend is a threat to ticket monster industry status. The number of members of the website 4.8 million (the number of members far higher than other group purchase site), more than 300 employees.

Website interface

• The first part of the page defaults to the whole country, followed by Seoul, and other local sites.

• South Korea's world-class broadband speed directly reflected in the home page, urban landscape images used to do the site background, the overall page highlights stable, the atmosphere.

• Price and discount information area on the right side, with blue Highlight purchase button and discount information, below is the "recommend to Friends" button.

Coupang is a major feature in addition to looking for star endorsement, but also hire a lot of experience staff to personally feel a product, and then write their own experience PostScript, in order to better stand on the customer's point of view to enhance customer trust in the site and products.

• In addition to the main product interface has price information, the Product Details page will also have price information, with a variety of colors to performance, become the role of emphasizing prices.

• All purchase information interface, you can see the emphasis is still exquisite picture information, followed by the discount information, the original price and the current prices are relatively small.

wemakeprice-

Founded in October 2010, the cumulative sales in 6 months to 40 billion Korean currency (about Rmb:2 billion 40 million), the average monthly sales reached 10.5 billion Korean currency (Rmb:6 千3百万) at that time 40 staff also with the growth of the business, rose to today's 450. Number of members of the website 1.2 million.

Website interface

* with blue sky and white clouds, green space as a background picture, give people feel very refreshing.

• Price information selection in the lower left corner, the purchase button and Friends recommended button put together, but also want to make full use of SNS to promote. button below there is a small shopping cart, next to the "buy or not to buy?", also shows that there are xxx people watching this merchandise.

• Large-picture display of goods, whether the composition of photography or the clarity of the picture is very in place, effective stimulation of the user's desire to buy.

* The top right corner of the page scroll to display the current popularity product rank, scroll on the left side of it to appear hot discounted merchandise information.

• The site was advertised a few months ago, it is through the form of a lottery to choose a user, send 1 billion Korean currency (about rmb:600 million), you can also see the probability of being elected, the more friends invited to be elected the higher the probability of activities need to reach 1 million participants can get 1 billion grand prize, Less is calculated by proportion. June 7 This site to the live broadcast of the way to pick the lucky user, finally because only 480,000 participants to participate in the event, the winner only get 270 million Korean currency.

• Website spokesperson is popular in Korea and Japan, such as the popularity of the combination of Kara's Hola, interesting is a Hola name in Korean is "save" meaning, but also hope that the star endorsement to the site to bring good effect, and sure enough Horade speech, the performance is gradually rising.

• The small details of the site, with the different properties of the product icon, the shortcomings are not as comprehensive and vivid as ticketmoster.

• All purchase information interface, here only show discounted information and high quality pictures, no price information, the overall page clean and tidy, highlighting the quality of goods.

In addition to the above 3 group buying sites, in fact, there is a compelling site in South Korea this March, the originator of Groupon, the founder of the first group to enter the South Korean market news, the industry is generally nervous, but after the biography of the Most of Groupon's employees are in South Korea to do group buying site failure of the people and composition, "In addition to capital, not what competitiveness," and other news, gave a lot of South Korea's domestic group buying confidence, began to put money into advertising, ready to seize the market before Groupon.

Groupon into the Korean market has been relatively low-key, and occasionally in the portal to do banner ads, as well as buses, subways and other can see its ads, mainly in the publicity efforts on SNS.

The Groupon Korea Interface, followed by Groupon's style, is also closer to the design trend of China's domestic group buying websites.

The above is a simple introduction of South Korea group buying site, in fact, a lot of things can go deep, the following to provide you with links, interested friends may wish to go shopping and feel.

http://www.ticketmonster.co.kr

Http://www.coupang.com

Http://www.wemakeprice.com

http://www.groupon.kr

Article Source: 5173UED