Analysis of new stainless steel word station ranking reasons and optimization plan

Recently I took over a single, the key words are: Guangdong stainless steel plate, Foshan stainless steel plate, 304 stainless steel plate. I have contacted the stainless steel keyword is relatively difficult to do compared to other industries, the competition is too many, search these two words Baidu's top 10 pages can be seen with optimized traces of the site is very much. The author took over the site, from the title, description, deliberate keyword density and a lot of backlinks, can be clearly seen before someone has been optimized. Below I analyze the reason why the website is not ranked, to talk about how I am going to optimize this station.

　First, the quality of the site is poor

Site layout is very rough, do not say beautiful, look at all make people uncomfortable. Can only use a word to describe: chaos. The site is a table layout, the entire page 90% is a picture, the text is estimated to not more than 100 bytes. Navigation is animated, and the bottom is useless with links to pages within the site. The entire home page in addition to a few product links and news links, there is no link to the spider to continue to crawl, this is no different from the single page.

　Second, the optimization means unreasonable

1. The first is the title: Guangdong 304 Stainless steel plate Foshan 304 stainless steel plate 304 stainless steel flat plate Foshan stainless steel plate Guangdong-Foshan XXX Company, can only say before the technician is too heap, may he think the keyword in the title of the higher the frequency of ranking the better. Just so obvious to a new station is not appropriate, the new station is not to say no weight, but the weight is very unstable, perhaps a line included this title will immediately give a not too bad ranking, but will soon fall to twenty or thirty of pages outside.

2. Did not make full use of good alt picture, home page is almost all picture also forget, also reluctant to give a picture plus an alt, can say before the technician is too lazy.

3. Keyword density is too high, home text so little, but also heap those multiple keyword anchor text.

Three, the content is very few pitiful

Home in addition to company profile, a title of "recruitment" information, several pictures without the product name and the bottom of the copyright information can hardly find any content

　Four, outside the chain has the question

Took over only a cursory check under the Baidu chain, and then carefully checked to find that the original 200 more than the chain is almost all the same as the IP station query links.

　Five, the robots file is forbidden to crawl

Connected to FTP, found that the root directory has a robots file, which code is:

User-agent: *

Disallow:/

It is obvious that someone had intentionally uploaded this file to prohibit the search engine to crawl all the content, no wonder the station's Baidu Snapshot index only http://www.***.com.

　Based on the above points, I intend to take the following optimization measures:

First, the website title should read: 304 stainless steel plate-Guangdong stainless steel plate-Foshan XXX company.

Re-typesetting, using DIV+CSS to rearrange the site.

Third, modify product details and news details procedures, to achieve static page, in order to more conducive to inclusion.

Four, the text replaces the picture, the picture transforms into the background fill, the original picture text uses the form to fight up, cannot use the text to replace the picture as far as possible compresses the size, then adds the alt.

Find articles and products to add the content of the website.

Six, the redistribution of good keywords, the extra keyword heap is removed, reducing the trace of optimization.

Seven, diligence to do outside the chain, so that the site as soon as possible to resume normal collection.

The above is my new Web site is not ranked on the reasons for the analysis and optimization plan, due to the time is pressed poorly written, please forgive me. This article by 304 stainless steel plate http://www.fsduolisheng.com webmaster submission, reprint please keep the article source.