Analysis of optimization strategies for launching Baidu at the beginning of the website

First, the indexing time of the new site is shortened and the examination time is extended. To address this rule of Baidu, I suggest optimizing the basic on-site and off-site user experience. First, we should optimize the on-site user experience, including testing the website opening speed and 301 redirection, 404 error page creation, reasonable construction of website columns and URL depth. Intra-site relevance articles and internal connection construction. Second, write the three labels on the site. The title highlights the website's main keywords and expands them as appropriate. The title focuses on the top keywords as much as possible. After the keywords are arranged, the website slogans are written at the end to highlight the website themes and appeal to users, note that the title must not contain more than 30 Chinese characters. Keywords labels can be written but not written. Be sure not to pile up the keywords to make them reasonable and natural. It is best to cover the website title and keywords to form a concise and clear word that matches the website subject to achieve complementary results. You can leave the company contact information as appropriate, and the description should not exceed 80 Chinese characters.

Second, analyze the key points and strategies of building internal articles. After completing the first step, we need to carefully analyze and construct the content on the site, which is the key factor affecting the weight of the website. In terms of content, the author suggests that we should first consider high-quality content construction. I suggest that you first analyze the website subject and title in detail. It mainly includes websites that want to provide users with valuable things. Second, the construction of the article content. For example, many papers are mainly used to guide users to click on alliance advertisements for the purpose of improving PV. At this time, we can take the same long tail word as an argument, you can create different pages for the same topic, so that users can refer to more articles to induce them to open more connections and increase the number of clicks on ads on our site. For enterprise product websites, the conversion rate is the fundamental purpose. I suggest you pay attention to the wording during the article creation process, use specific numbers as much as possible or elaborate on the characteristics and usage of each product to differentiate the differences between each product, what are the reasons for the difference between this product and other products on the market and the superiority of our products over other similar products? Instruct users to make phone consultations to attract their desire to purchase. In the process of building an article, it is best to create a fixed number and period of time for the article, regardless of the number or update period. Because optimization first takes into account our users, and secondly, understanding and determining the search engine spider is also one of our lessons.

Third, the new station's external connection construction should avoid downgrading policies. The author believes that the analysis and careful implementation of the above two main steps by the new station in one to three months account for 80% of the workload of the new station optimization, and the second step for the external connection is well done, after the website content is updated until at least 100 pieces of content are included, I suggest that you focus on the external connection quality in the early stage, mainly to attract the spider's indexing of the website's main site. Regarding the selection of the external connection platform, I suggest you contribute to the A5, tui18, and seowhy platforms with our website. Second, you can choose to establish one or two similar links for the website each week. You should also pay attention to the improvement of the speed and the inspection of the connection quality of the connection partner. Finally, we can go to some Baidu Zhizhi and other Q & A platforms for initial website promotion. Whether it is the external connection method, we must aim at stability and quality.

Fourth, determine the server stability factors and keyword density. A well-stable server on the new site will undoubtedly be of great benefit to increase the user experience and the trust degree of the Spider. A good and stable space is the basis for improving the user experience and the key to website evaluation by spider, server factors mainly include space stability and space opening speed. We believe that these basic things will not cause too many problems as long as they are checked frequently. The keyword density is very good. After a friend's new station goes online, in order to improve the relevance of the website and the number of keywords, the control of its density is often ignored. Unconsciously, each article involves the main keyword, this is often one of the important factors that lead to the downgrading of the website in the early stage. In the process of creating an article, we should take into account the keyword density and long tail content, and the relevant factors, this has done a good job and violates the relevant rules of the search engine. This is also one of the reasons why many friends cannot find a proper solution after a problem occurs.