Analysis of problems in foreign trade websites

Many foreign trade company's website is not standard, the network marketing business carries on the not smooth situation, the Web teaching network unifies many years foreign trade experience and the Internet experience, summed up the foreign English website most common question:

Web Design in China, not in line with foreign users browsing habits, resulting in difficult to find the foreigner he wants the information and browsing habits feel awkward;

Web site layout is not user-friendly, there is no interaction, when the user looked for a long time did not find the information he wanted to directly through the network consultation is difficult to find the most detailed contact information and relevant responsible person;

Website design is not professional, rough workmanship, a lot of English grammar mistakes, resulting in foreign users feel that the company is very small and not professional and careless, but not their cooperation opportunities;

The website cannot open abroad, otherwise the foreign user opens its website slow unbearable, causes the user not to have the patience already to close the website, but even the cooperation opportunity has not;

Message feedback on the website, online consultation, email consultation is a device, the user asked for a half-day, did not get a reply, and has already found another supplier;

Website Basic optimization did not do, in the overseas series of search engines ranked to several pages away, so that buyers difficult to find;

Website optimization do harm, by the search engine sealed, resulting in search engines can not find the site;

Ignoring the habits of foreign local users, ignoring the local well-known sites and yellow pages, such as the common use of purchasing tools.

In response to these problem solutions, ocean data suggests that such customers focus on the following points:

Web design Overall Western, pay attention to the font size (westerners like smaller fonts), browser coding (many overseas users do not have the installation of Chinese language support, the site should be utf-8 code), details processing (language details, website design, etc.).

Website design Reference Foreign well-known large companies, to make the atmosphere, steady momentum to, such as ibm.com. Foreign users rarely come to the mainland to visit, a lot of information is through the website to understand, if the company is small, should be on the site to make the atmosphere, showing their strength and professional, the company if large, more should show their qualifications and strength.

Website must be placed in overseas servers to ensure that overseas users visit the speed of the site, if it is a global user group, the proposed use of the United States host, after all, the United States the most abundant Internet resources. For other regions and countries, it is recommended to purchase local site space.

Enterprise Post Office, too important, a large number of emails generated business, a letter can not be lost or other problems. To ensure that the global transceiver normal, now according to the mainland, the use of the Enterprise Post Office server placed in the mainland, basically many countries overseas have not received your business Post office. No enterprise post Office is not good, foreign users pay attention to the company's image, the Enterprise Post Office is the most basic. This will be the use of the overseas enterprise Post Office. Enterprise Post Office Server in the United States or Europe or Hong Kong, Taiwan, mail server IP must do a reverse resolution, the mail system to choose foreign mail system as far as possible. At the same time, it is best to choose to relay the overseas server forwarding function, the mainland's mail can not pass, but also through the outside of the server to forward the e-mail.

Website construction process to carry out the most basic site optimization, such as keyword optimization, navigation optimization, label optimization, keyword density and so must be noted that these can be regarded as the basic configuration of the site construction now.

Website construction should pay attention to humanized design, look at Dell, Apple, Aol, iriver and other websites, concise, important information always appear in the most eye-catching position, contact details, can not find their own information, there are many ways to let him directly with the company responsible for communication, such as timely e-mail , instant messaging, Internet telephony, etc. So that users can always find the information he wants. A lot of foreign websites are self-service, is because the site shopping guide is very clear, the note is clear, visitors follow step-by-step instructions can be completed he want to understand things, if there is doubt, but also very convenient to find relevant contacts, so that the problem can be resolved in a timely manner.

Do not to opportunistic, to do some dishonest marketing methods, such as sending spam, search engine cheat, and so on, the consequences are very serious.

Learn more about the usage of the target customer group. As in Europe, many professional buyers use the Yellow pages more often than the Internet. Some places are using business-to-business business platforms more than search engines, and in some places the opposite, as well as exhibitions, according to the habits of different regions to develop different network marketing budget