Analysis of reasons for the decrease in the ranking of websites in baidu

I. Factors That Affect website rankings

Before learning the analysis, we need to know the factors that affect the rankings. If we understand the factors, it will be of great help to analyze the rankings of seo tutorials. First of all, we need to know the meaning of the factors that affect website rankings. In modern search engine optimization technology, many factors are affecting our rankings, not just our website and optimization work, there are also some reasons for the search engine itself, so we need to match the search engine first. Only by matching the search engine first will our optimization effect be achieved, first, we need to understand the factors that affect the ranking of search engines:

1. Search engine factors

First, you need to know how a search engine works. First, a search engine consists of three parts: a spider, or a robot crawling the index information of our website, we are used to calling it a spider. The second part is the search engine database tutorial, that is, the place where information is stored after the spider index. The third is the search engine server. After the search engine server extracts the search engine database, then it is displayed on the search engine page, which is also an important part of the computing ranking. It may be very simple to describe the search engine. However, many factors in the search engine affect the ranking, first, there will be a large update of the search engine. When there is a large update of the search engine, many websites will fall down. In fact, this is not the reason for your website and your work, what's more, the search engine cannot correctly calculate the top-ranking website, so it will increase the ranking of the recently recorded websites. Therefore, this is a search engine vulnerability, there are also a lot of seo friends who do not do seo at ordinary times. They calculate that they are doing a lot of work when the search engine is updated, so that the ranking will be easily done, this is a search engine bug. It used to be very serious, but now it is missing. There are many other search engines that depend on html for crawling. Therefore, there are many dynamic pages that cannot be ranked successfully. In fact, this cannot blame the search engine, in fact, the search engine is doing this to better protect the smooth crawling of spider. It can be understood that this phenomenon has improved a lot since the recent search engine update, there are a lot of dynamic pages that can also be done, so the search engine is growing, and there are some reasons for the search engine itself, which will not be explained here, this is generally because many people encounter poor rankings.

2. Factors involved in optimization

After talking about the factors that the search engine affects the ranking, I will tell you the factors that will lead to the decline in the ranking of the search engine during optimization. First, we need to classify our work during optimization, the first category is intra-site optimization, and the second category is out-site optimization. The first category has many factors that affect the rankings of search engines, the first thing we need to modify during optimization is the intra-site code. Only after the intra-site code is adjusted will the search engine know what keywords we choose, however, when a lot of people start seo, the website code is not good enough, or a large number of keywords are embedded, and unreasonable spoofing search engines are all factors that affect the ranking of search engines, speaking of this, do you feel that the optimization is always unreasonable to embed keywords? In fact, it is understandable that webmasters want to see the results faster when doing seo, but a large number of improper keywords are embedded, this is a bit anxious, so I suggest you do not embed a large number of keywords. We do not embed keywords in the code, but we can embed keywords when we update the article, in this way, the search engine can also be indexed. Note that when we update an article, we cannot embed a large number of keywords. If If you embed a large number of keywords, in the end, your website's articles may be reduced and returned to 0, which is a little worth the candle, therefore, I suggest that you embed all the articles in the update process. Some people prefer to use some links to rank well. In fact, to tell the truth, the links are good, it can help us to improve the ranking quickly. The effect is not enough. However, improper links or too many links may be dropped by the search engine k, so be careful here, and everyone should note that we should ensure the security of the website. If your website is hacked or your website is hacked, then when the search engine finds that your website has only k copies.

After the website is finished, let's talk about the outside site. First, everyone knows that the outside site is an external link. There are many ways to do the outside link, most of which are posting, in fact, the ranking of a single post is not good. Recently, the search engine has been somewhat adjusted. For websites that have posted too many posts, k will also be used. So be careful when talking about this, A lot of friends may feel helpless, because they only post for seo. What else will they do? In fact, I can tell you to write more original articles, which will help you optimize and will not be affected by k, but will affect the ranking forward. After that, I will also tell you, many people like to use the group sending tool when posting a post. In other words, the number of posts can be tens of thousands a day. In fact, the search engine does not aim at the quantity, but the weight, the article with high weight will replace 10 thousand pieces of information, so I suggest you do a good job of writing more articles. Of course, the mass-sending software search engine is very tight, they will also kill excessive websites in mass mailing. Everyone should be careful. Especially those who use mass mailing tools should be careful. In mass mailing, they will dig their own websites.

2. How to learn to analyze the reasons why the website rankings are declining

I have mentioned some common factors that affect our website rankings. When we have such an idea in our head, we need to understand how to analyze it, I will write some of my experiences in analysis below for your reference:

1. Snapshots are not updated for a long time

This is one of the most important factors that affect website rankings. The solution is to make original articles well and attract crawlers to search for them. Spider is very fond of original articles, so they will be indexed in 100%, in particular, soft text is an important weapon for snapshot pulling.

2. Chaotic website structure

If the structure of your website is messy, it affects the search engine index, because the program is executed from top to bottom, so the spider crawls from the top to bottom. If the code is too messy, search engines may think that your website is insecure and may kill your website.

3. Link quality

As I mentioned above, the quality of friendship links is very important. If the quality is poor, the search engine will also drop the ranking. Generally, there should be no more than 30 links, this is good for people who call links.

4. Search engine updates

When the search engine is updated, you should make more efforts to make original articles, so that your website rankings will be very stable.

5. Serious internal and external chain imbalance

The internal and external links are out of proportion, which is also an important factor affecting the rankings. Therefore, I suggest you pay attention to the internal links when you do the external links, so that the ranking will be stable.

6. Black hat method

As we all know about the black hat method, it is about taking an abnormal route and ranking, that is, cheating. This is also one of the important factors that lead to the decline or suspension of rankings.