Analysis of the cause of Link construction failure by seo experts

1. Resource distribution is too weak

The boss decided that the company should try some link construction, so designate a colleague to do it. For example, if a copywriter contacts, 30-50 valid links will be obtained in one week. Of course, after one week, he failed. Link construction is not a plan to get rich quickly. Its implementation process needs to be completed step by step.

It is easy to invest sufficient resources in linked construction projects, especially when you run a small business, a good start is to hire a professional Link construction worker, ensure and supervise all its work to obtain more link construction resources.

In order to better promote the spread of bone resources, the ideal link construction team should include: the link generator, the person who creates the link content, the design staff, the project manager and the social media.

2. Insufficient persistence in content creation

This is like "three days of fishing for two days". If you want to quickly solve the problem, you can find a better and faster way to build a link. On the other hand, the lack of persistence and efforts in content creation will eventually cause the Link construction to fail.

First of all, we need to know that the content creation process is not a sweatshop. More often, it is a case study. In essence, a good content can increase the website traffic by 40% and reduce the content by 33%. This content form is not intended for digital games. It is a high-quality research.

Second, the content policy should define the owner and create workflow to implement a balance system to ensure that your Nie Rong creation, if your content lacks a strategy, first, make sure that you really understand how people use the Internet and get links to participating builders.

3. Link construction is not integrated with other marketing channels

For Link construction, if there is a lack of integration, it can only be regarded as a traditional link Construction Content. The great victory often includes other departments, such as social media, PR, product teams, and more, many of the initiatives your PR team is running can easily be adjusted to the appropriate SEO team's agenda, which is one of the major reasons why Link construction needs to be integrated with other marketing channels.

Please maintain good communication and communication with different marketing teams and take the initiative to make your linked construction initiatives more effective.

4. Siloed, a member of the link construction team

Like marketing channels, Link construction can also be used by different teams. A complete Link construction team represents a strong execution capability because there is no relatively independent relationship between team members, small teams often do not have this problem if you have a large team. Offices may be set up in different locations, which makes it easy to build links out of decentralization and independence, which is not conducive to implementation. Although not everyone in the team is an expert, however, from the experience and technical know-how, all team members will help you successfully.

Everyone is the core competitiveness of the team, know what each person can bring to the team, and what skills each team member has:

Link builder: This person explores the internet all day and can control and master the latest things and content on the Internet, and observe and learn along the way. It can bring you the latest new things on the Internet, as well as give corresponding comments or suggestions to the project. Content creators: they write all day long and know how to use text to represent data, so that you can link user experience and capture brand voices and styles. Remember to win the Link construction relationship. The ultimate goal of building all links on the network is to increase the conversion rate, rather than creating links.