Analysis of the difference between optimization and bidding

"Baidu a bit, you know," now has become the Internet people know the slogan, "The public find him 1100 degrees, suddenly looking back at the lights in the dim place" Baidu so occupy the search engine more than 80% of the share, is firmly captured the majority of the webmaster's heart, so that the webmaster can not stop, Have to take some methods in Baidu search results to get the top ranking. Baidu Bid and SEO optimization was born. Although there are similarities between the two, there are also great differences.

Baidu bid is by click Billing, each click to charge a certain fee, and SEO optimization is through technical means to enhance the site keyword in the search engine rankings, cost and keyword heat, ranking position, and the length of the ranking decision. The ultimate goal of both is to increase the number of clicks on the relevant website.

For Baidu bidding and SEO optimization, stationmaster are also tastes, each other.

Advantages of Baidu bidding:

1, search the keyword site will immediately display in Baidu home page, you can immediately see the effect.

2, you can set up countless key words through the account, as long as you want to do not illegal keywords can be competitive rankings.

3, set the keyword can be revoked at any time, if the keyword effect is not good, you can choose to change the bidding strategy in order to achieve the best state.

4, the cost of bidding can be freely controlled, at any time to adjust to ensure cost control.

　Advantages of SEO:

1, in search engine rankings show more natural, stable, more easily build brand effect, and maintain a longer time.

2, relative to the bidding costs and benefits easier to control, and SEO optimization will lay some of the optimization foundation for the site, so that the next optimization cost lower.

　Disadvantages of Baidu Bidding:

1, the competition degree is intense, the high bidder corresponding key words will be ranked in front, very easy to appear the vicious circle.

2, the popular industry keyword click on the price is not expensive, also caused by the peer malicious click of the behavior, and even plans to have organized malicious clicks.

　　Disadvantages of SEO:

1, the keyword ranking promotion is slow, achieves the effect the time is longer, cannot be immediate.

2, keyword in the search engine rankings can not be determined, can only establish a general position, can not completely achieve the heart of the webmaster standards.

Baidu bidding and site SEO can promote the site rankings, but have to pay some money costs, stationmaster need to consider their own situation, choose the most suitable for their own way, in order to achieve the goal of profit outweigh the loss. Article by the e-commerce Learning Network (http://www.dzswww.com/) to provide, welcome to reprint exchanges!