Talking about the optimization of a Web site is a network of opinions but I think that there are not many dry goods can be extracted, today, with the webmaster friends with the help of the current author of the optimization of a website on the sale of coffee machine such a web site as a case of how to better optimize a business station hope to bring you some dry goods. The following author on the following points to talk about:
first, do a good job of keyword research and competitor research
Before you can optimize a website, you need to analyze the keywords first because the layout design of a website's navigation columns is derived from the keywords studied, on the current author of the optimization of the coffee machine Web site before the author of the study on the key words and competitors did the analysis and research, Here I simply talk about how to analyze the keywords and competitors: 1. Keyword analysis First of all, I am very clear that the optimization of the website is mainly the sale of coffee machines, in the definition of a website's sales theme will have to determine a core keyword, and the author of the optimization of the station is the sale of coffee machine so the coffee machine as the core keyword, in the determination of the core key Word "coffee machine" can use webmaster tools, golden Flower keyword query analysis or Baidu index to find "coffee machine" long tail keyword and record the index of those words, Included quantity and the difficulty degree of Optimization 2. Competitor analysis and research: As the saying goes, the win, the author of the Coffee Machine industry competition analysis of the top 10 Baidu snapshot of the station did a detailed analysis after this so in the author's heart is very clear how much content and outside the chain to surpass rivals < In this for the keyword and competitor detailed analysis of the author will not share, the next time I will be alone for these two points to talk about >
two. Meta tag optimization
Many webmaster friends are very aware of the META tag optimization in the entire site is very important, but the author of the three major label optimization is still a little too easy, especially the title label optimization is the most important of all meta tags and the most not good optimization why do you say so? Because in the search engine the most important title tags given the weight is also the highest, but now do not pay attention to, and now some webmaster in the META tag optimization even the label directly cut. The author of the optimization of the coffee machine This station when the author of the title tag optimization did spend a lot of mind also killed a lot of brain cells need to be a short 30 words, the author on the optimization of the title tag for example table out for everyone to share the Coffee machine-price rental and maintenance of domestic coffee machine buy it at the Macquarie trading firm in Shenzhen and the headline that the general public website optimizes is this: keywords 1_ keywords 2_ keywords 3_-company name optimization is not wrong, but not the most perfect. About the more detailed "meta" Label optimization next time I will be targeted to share with you here will not do a detailed sharing.
three. The construction of the content
The optimization of a website content construction is the most basic of the author of the current optimization on the sale of coffee machine Web site content construction, in the construction of content to understand the following two: first of all the content to be built with the site has relevance this is very important, Second, the content should be fluent with user readability and in the article to do the appropriate keyword layout. "The specific layout of the key words I will share with you in this will not share the" as the current author of the optimization on the sale of coffee machine This station, then the author in the construction of the site will be written with the coffee machine related articles, At the same time, I remind the majority of webmaster friends in the construction of content is best not to go to the major website reprint, collection of articles, so that the optimization is very unfavorable at the same time in doing false original is not a master webmaster also best not to engage in what false original, or honest original bar and other sites included in the false original it.
Four. Internal and external link construction optimization
Do webmaster friends know that the construction of links to improve the ranking of the site has a very important role, but as the construction of the chain is not everyone can control, so I suggest you do outside the chain based on the construction of internal links, The need for internal links and outside the chain than the vote is not strong outside the chain but do for SEO to do every detail to achieve better results, the author in the coffee machine this station do content construction in the article will do a text link to the corresponding page. In the construction of external links in the classification of Information network, business-to-business platform and related industries, such as large portals and the author of the optimization is the station of the coffee machine is more suitable for the classification of Information network, business-to-business platform and related industry portal to do outside the chain. The construction of the chain also includes the construction of friendship links, in the construction of friendship links should pay attention to the relevance, do not blindly link to have links regardless of whether it is related to the site, at the same time to see the other site included, snapshot time and weight or PR value, the ranking of the site has been punished and so on, As the author of this is about the station of the coffee machine so in the friendship link is best with peers or coffee machine related to the station do friendship link so for the site's ranking effect is very obvious.
It's not too early. The author today to share with you to this bar some of the above to share some of the details are waiting for the author of the next decomposition please pay attention at the same time to take this opportunity to wish: seoer Friends of the flow of soaring, the desire to become.
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