Analysis of the Forum blog outside the chain to the site is also useful for ranking

As we all know, the BBS blog outside the chain is a lot of lack of outside the chain of resources outside the chain of the construction of the main way, but many webmaster, seoer now for the BBS blog outside the chain of the effect of the bottom, and constantly ask around to say: "BBS blog outside today still useful?"

　　

BBS blog Outside the chain also useful?

Such doubts are not groundless, Baidu "search Engine Optimization Guide 2.0" in the Constant emphasis: "(a large number of webmaster) using BSP, BBS and other web2.0 content to do mass, content is just meaningless interspersed keywords"-although more webmaster do this to promote the website (including SEO), Baidu is not said to "entice users to download Trojans", "Publish (fake) well-known company's customer service call to defraud money"; but this geometric rise of the "hair outside the chain" behavior also magnified the search Engine keyword index ranking too dependent on the chain of "defects", also caused by the major search engines of the high concern, So a few years ago the search engine began to continuously reduce a variety of forums, anchor text signature outside the chain and BSP blog outside the chain weight-Google advocates nofollow tag is just this to BSP, BBS outside the chain of a typical performance.

Moreover, due to the vast majority of BBS blog "content is just meaningless interspersed keyword", "Copy collection false original" and advertising information flooded, which not only let the search engine aversion, but also for BSP, BBS site itself long-term development is extremely unfavorable, this is definitely not a BSP, BBS Operators are happy to see the results.

Therefore, the vast majority of forums, blogs in recent years also constantly strengthen the fight against the chain AD dynamics. And in the continuous adjustment of the BBS blog after the weight of the chain, May 2012 Baidu introduced "Web2.0 anti-spam detailed strategy", further requirements for many Web2.0 platform "optimistic about their own door, manage their own people", the initiative to reject all kinds of "content meaningless interspersed keyword" SEO spam content flooding, The result is that the major Forum blog ad attack More and more ads, the forum issued more and more restrictions on the chain-caused the "BBS blog outside the chain more and more difficult to do", which is also "forum blog outside the chain today still useful?" The main reason for questioning.

Even so, but I think stationmaster, seoer are still too anxious, indeed, search engine to reduce the BSP, BBS outside the chain weight, but search engine to hit only "content is meaningless interspersed keyword" outside the chain way, and not to directly hit all BSP, BBS content-- In particular, can give the reader a certain aspect of the original content satisfied.

Because, at present is the Web2.0 era, more emphasis on user-centric content system construction, more emphasis on users in the Web content production participation, interaction--Baidu and other second-generation search engines are constantly trying to more "users of the true recommendation" data as their own web page (link) value evaluation criteria.

Therefore, in the foreseeable future search engine can not completely give up the BSP, BBS these "problems many" web2.0 site-although more powerful microblogging and other web2.0 new forms of Web sites, but BSP, BBS for a period of time will also be the mainstream of web2.0 Web site, it interactive strong, informative, gather more users (the authority of the larger flow of forum, blog)-search engines are stupid, also will not because of "mouth" on the "unworthy". In fact, Baidu more for BSP, BBS, "Web2.0" detailed introduction, but also from another point of view to prove that Baidu's BSP, BBS value recognition.

　　

Baidu second collection and the first time to show high Weight forum information

Through observation, we are not difficult to find, all kinds of industry high weight Forum information Baidu has been very concerned (high-quality BSP Blog content is no exception), general popularity more, a large number of visitors, replies more "Fire paste" is the basic second collection and the first time to recommend the show, not to mention those who get the top, add essence, the first recommendation of the elite posts Because the search engine is to timely users focus on the hot information recommended to more search users, this is more obvious in Baidu, which shows that not all the forum anchor text signature outside the chain and BSP blog outside the chain search engines are completely rejected--search engines to increase the intensity of the only kind of "content is just meaningless interspersed keyword" The spam link.

In addition, many of the more narrow marketing surface of the industry site are facing a strong correlation of high-quality external chain resources to explore the problem, and their demand for the chain is obviously with a strong expansion of the forum, blog more in tune-here any minority topics have readers, can better solve the site outside the chain of "related" problems. For these sites, we must do a better forum, blog outside the chain (especially in the target market in various forums), fully tap its potential to really do a good job, including SEO website promotion work.

Therefore, not the forum, blog outside the chain has no effect, the key is how you do the problem. Indeed, such as "BBS blog outside the chain" of the external chain method "The Earth people know", but we only further study it, understand it, flexible use, targeted for user needs, and cleverly use the rules to conduct a series will not cause users, platform operators and search engine aversion to promote, Can really effectively play the role of the BBS blog outside the chain, in the increasingly fierce competition in the SEO win.

From this, do not pay too much attention to the "forum blog outside the chain is useful" question, but to change our BBS blog outside the chain of thinking, can not be satisfied with the "passing", "learning" and so on to leave the anchor text signature is not deleted as the highest goal of the "Send out chain" replies or "content is just meaningless interspersed keywords (link)" Blog posts, but to the content of the post to win, carefully built to arouse the attention of users, and then bring "more users effective Click", for the forum managers recognized even refined, top, home recommended posts-such a post is also the search engine "seconds to collect" object. Such a post "constantly produce effective clicks" of the chain to search engines do not attach importance to-and such a forum outside the chain marketing can also directly bring site clicks, even the direct production of sales, and such effective clicks can continuously strengthen the chain in the search engine in the minds of the components, truly achieve stone promotion effect.

"Simple is not easy", to truly achieve the above BBS blog outside the chain effect is not easy, it needs to be the first to the Self website Marketing insight into the heart (of course to avoid in those low weight, popular forum, blog and all kinds of plus nofollow even prohibit the chain of BBS blog post); Second, to further the Forum user needs and preferences at hand, the effective integration of a variety of industry resources, and even the use of a variety of timeliness can be used to arouse user attention (timeliness of the topic search engine spiders are also very like), cleverly looking for a variety of industry resources, timeliness topics and site marketing goals fit the will own marketing desire completely hidden in the post content, can really do the BBS blog outside the chain work.

In fact, search engines and major forums to strengthen the Fight Forum blog Outside the chain, for content to win the content of the chain builders, but also an effective protection. A friend said, the more difficult to obtain the higher the value of the chain, the same applies to the outside chain more and more the BSP, BBS outside the chain.

Some people will say that any one site outside the chain structure can not be completely dependent on the BBS blog outside the chain, if the two search engines to continuously reduce the weight of the external chain form too much effort to save the candle. Indeed, any site outside the chain building only by BSP, BBS outside the chain. But only we really do a good job of the forum outside the chain marketing (blog outside the chain marketing) promotion, in winning the reader's favor on the basis of continuous experience, from a glimpse of user needs, extrapolate, do other types of outside the chain construction work is extremely easy.

To know, the vast majority of marketing Master's success is not the application of more esoteric marketing methods, and it is from those "Earth people know" the basic skills to start, "Vitalize" led the global breakthrough (this article by the original gouyn12, copyright, Wenzing, Reproduced please indicate the origin of the article in the link form http://www.gouyn12.com/seowd/352.html).

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