Analysis of the meaning of Baidu weight and keyword selection

Choose to do SEO crowd generally more, I also just do the rookie soon, I would like to share the weight of Baidu and keyword selection rules, I hope to help.

　One, Baidu weight

Baidu weight by definition is to refer to our website to obtain the recognition of Baidu, so that the key words in Baidu search to get a good ranking, that is, the keyword in the Baidu search rankings, so as to achieve better flow. Baidu weight that is to say the site in Baidu ranking mechanism of a recognition.

Mainly embodies the following points:

1. Keyword ranking, which is the direct performance of the weight:

2. Baidu Snapshot Update frequency, the higher the frequency of updates, the higher the weight:

3. Site: The location of the home page, generally speaking, site first, indicating that the website has not been down right (some of the homepage weight is lower than the weight of the page, in general, the home page weight is higher than the inner pages, so this is also problematic);

4. The number of sites included in the increase or decrease, but decreased, indicating the possibility of the right to fall;

5. The increase or decrease of the number of connections outside the site, the same as the site included.

In addition, Baidu on the site of some violators or irregular operation of punishment, such as with pornographic content, in fact, is to reduce the weight of the site, I hope seoer follow these principles.

Second, the choice of key words

Site keywords are critical, if the choice of keyword is not appropriate, for the site is disastrous consequences, the key words must be and the site's homepage and content is highly relevant, in the construction of the site to do the keyword selection, and to have a reasonable density, each of the keyword density is probably 2%≦ density ≦8%.

Site keywords are generally based on the customer's search needs to select, suggestions can choose long tail keyword, of course, not all with long tail keyword, should select target keyword, long tail keyword and target keyword to have relevance, in Baidu Search bar input keyword can be in the top right corner of the page to see the number of keywords included, Baidu keyword optimization of the difficulty can be the basis of the number and Baidu to promote the number to determine, the more the more difficult to check, look at the ranking can be directly in the search bar input keyword query, can also use the query tool to query.

　　Third, optimization and Baidu to promote the comparison of the pros and cons

Optimization and Baidu to promote the ultimate goal of both is the same, but the difference in means.

Baidu Promotion is a pay-per-click. I'll make a metaphor. is a way to buy more sales by spending a lot of money. Its advantage is that the whole cycle is short. But the promotion effect comes fast, goes also fast, once the enterprise stops the renewal fee, the keyword ranking still returns to originally cannot find the position.

and SEO optimization words compared to spend a lot less money, although the effect is not very fast, half need A or two months time, but the stability of the keyword ranking is very good. Even if the customer does not do the optimization service, the ranking will remain in the position for some time. Even, as long as customers regularly to the content of the site for new, published outside the chain, ranking will always maintain the home page.

I hope to give SEO "rookie" to bring a small help, to share it here.

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