Analysis of the reasons for the decline in Baidu's most recent website rankings

I. The website has been revised on a large scale recently. Www.hgrencai.com is a result of a decrease in rankings this month. This change has changed from a narrow screen to a full screen, and the website path has also changed from the original dynamic pages to static pages, I couldn't open all the old pages, and made a 404 error page. I used to search for the recruitment network of chemical engineering. The recruitment network of China Chemical Engineering Co., Ltd. was all on the first page of Baidu. Now I have read 10 pages and have no overall picture. If your website is also caused by this reason, do not worry, but Baidu has launched a new examination period for your website during the big update after the revision, after the examination period, the ranking naturally resumes.

II. The website has recently changed its title. If the weight of a website is not high, do not modify the title as often as possible. Once the website is located, it is best not to modify the title. If the weight of a website is not high, do not change the title, unless you have strong external chain support. Even if the title of a high-weight website is changed frequently, the ranking of the website may drop or even be k.

3. Recently, I changed my domain name. The old and new domain names are used at the same time. The old domain names have a good ranking, and the new domain names are not ranked at both sites. We recommend that you do not use both domain names for this problem, if you want to change the domain name, please do a 302 permanent redirect as soon as possible, do not use both at the same time. Because 302 permanent redirection can pass the weight of the old domain name to the new domain name, and can reduce the risk of being k.

IV. Website trademark infringement. Many webmasters may think that only Google focuses more on whether the website is a trademark infringement. In fact, Baidu, a Chinese knowledge, also regards trademark infringement as a ranking standard. The history incident and the Shanghai migration incident are a good example. If your website has an infringement industry, even if your website does not cheat itself, it will cause the rankings to drop or disappear, for the sake of website development, it is better for the webmaster to create a unique name for the website. If there are many conditions, you can consider registering a trademark. A trademark can be protected for 10 years at a cost of around-yuan. A registered trademark of a small company can be registered with personal data, because a small company may change its address or company name or legal person as the enterprise develops, once the information is changed, the trademark will be changed. The trademark change is a troublesome process and a fee of up to a thousand yuan will be paid. If your ID card remains unchanged, you don't have to worry about this problem.

5. Unstable server. To buy a virtual host or hosting server, you must select a strong idc for cooperation. You cannot figure it as cheap or save dozens of dollars, before deciding to buy a space, you should first search for the company's reputation on the internet. If you have any bad information, be careful not to be confused by the sales staff's guarantee. Check whether the idc company has a 24-hour service call and calls the customer late at night to test whether the customer has answered the call. If an idc company has a phone number of 800 and can communicate with each other, the company has some strength. If it is only a phone number of 400, you must be careful. You can apply for a phone number of 400 at any time without an ID card, if there are only 400 phone calls and no fixed phone calls, 400 phone calls are scammers. For TV shopping, do not consider a website with 400 phone calls as powerful. Our small-site server is hosted in a telecom data center in Zhenjiang, which is often attacked by arp or ddos attacks. Sometimes it cannot be opened three times a day, so it has not been switched to another place, first, it is because you have not found an idc with better services, and second, it is because you have not expired. Third, it is because the filing is a big problem recently. The website of the Ministry of Information Industry often cannot be opened. If you change the IP address, you must modify the filing information, at present, the website of the Ministry of Information Industry cannot be opened. How can we modify the ICP filing information. So it is a headache to choose a poor idc. Before selecting an idc, you can check whether they have important or well-known companies that host the servers of their company. If there is a side indicating that the idc service is okay, well-known companies will not be able to tolerate the frequent occurrence of problems.