1: income comparison
This is the most important question. Which of the following is the highest benefit of Baidu alliance and google adsense? According to Lu Songsong's test, the adsense advertisement matches the content of the webpage with the same location, the same traffic, and the same clicks, therefore, even if the unit price is clicked, the website revenue will be slightly higher than that of the Baidu alliance. However, Baidu topic promotion is not easy to take users away from your website. However, within a long period of time, a user may only count as one click on ads. Due to the high settlement requirements of adsense, many small sites fail to meet the settlement requirements for a year. Many comments from Lu Songsong's blog reflect that adsense advertising is basically a decoration.
2: Payment start point comparison
Baidu consortium and google adsense make payment at the starting point of about 100 yuan, which is more convenient than Baidu. It is very convenient to pay on the 15th of every month and directly hit your bank card; google adsense pays for the amount of USD 100, and starts settlement and payment after 25 days each month. The payment methods include check collection, Western Union remittance, and electronic transfer. Previously, Lu Songsong used the check collection method, it takes about 60 days from applying for withdrawal to obtaining cash, which is very slow. We recommend that you use the Western Union settlement method, which is convenient and convenient.
3: tax deduction comparison
The Baidu Union will deduct personal income tax according to the individual income tax law. The deduction method (personal labor income tax payable = (income-deduction) × tax rate). For example, when your website's advertising revenue is 1000 yuan, taxable amount = (1000-800) × 20% (tax rate) = 40 yuan. When the income is 3000 yuan, the taxable amount = (3000-800) × 20% = 440 yuan, and so on. Adsense does not deduct taxes for users outside the United States.
4: application method comparison
The two applications are basically the same. The domain name should be used for at least half a year. Of course, you can also apply for a domain name over the other half a year and then apply it to the new site. However, if it is a new site, the chances of applying for the Baidu alliance is very small. You need to wait and apply for a website record-filing. The name and bank card information are required for the alexa ranking of the website.
Baidu alliance application: http://union.baidu.com google adsense application address: https Tutorial: // www.google.com/adsense
5: Comparison of blocking and cheating
In its early stages of development, Baidu consortium adopted a one-eye closed-eye attitude towards cheating. As a result, many cheating websites have switched to Baidu consortium, reducing the traffic quality of Baidu consortium, instead, publishers are reluctant to advertise on the alliance's website.
The adsense policy is that, once a user cheat, the account of the cheating website is suspended for life. This nearly rigorous review and monitoring of website publishers fully protects the interests of advertisers, at the same time, it also improved the overall traffic level of the alliance's website. This strict system not only won the favor of advertisers, but also won the favor of small and medium websites, because the alliance's website can be further divided.
Alimama is full of fraudulent websites, which are basically out of the game. This is one of the reasons why Lu Songsong's blog gave up the Alimama advertising alliance.
FAQ: Can google adsense and Baidu consortium coexist?
It is rumored that Baidu will have a poor effect on adsense-only websites. In case of such problems, Baidu can put hundreds of alliance ads on some pages to eliminate this possibility. For example, Baidu alliance ads can be placed in places with low click rates, for example, the banner part on the top