Analysis of the SEO strategy of intercepting popular traffic in large portal site

When it comes to the word hot traffic, I think we will soon think of using hot topics or hot events to obtain short-term high flow, in the SEO this way is generally called interception of traffic, that is, the use of SEO methods to get popular keywords in the short term, so as to obtain short-term hot traffic. For example, there are often some hype topics on the Internet, this will lead to a lot of people on the topic of the relevant keyword search, and for some of these topics more sensitive to the seoer will usually be the fastest time in the topic to develop a corresponding SEO strategy to optimize these popular terms, to obtain the relevant flow of the topic, or Open a special topic, or write a soft text, or directly to the first page title to hot keyword to optimize.

Today to analyze the example is a large news portal-Global network (Pr8,alexa ranked 373), their topic in the SEO is also very good, this case is also in the recent hot time with SEO intercept traffic typical representative, feel that we do SEO reference,　　So for the two most popular topics in the near future to make a simple analysis of their topic, the key words of the two hot topics is that the iphone and jobs. First of all to see their design of these two projects, I mainly from the station optimization and outside the optimization of these two large blocks for analysis, these two large chunks is also the most important SEO optimization.

　I. Optimization of the project in the station

1. Jobs topic (http://www.huanqiu.com/zhuanti/tech/Jobs/)

Title: Jobs Death _ Jobs Cancer _ Jobs Illness _ Jobs resigned

Description: In the near future, Apple CEO Steve Jobs is worried about the situation, the media exposed jobs with cancer, only six weeks of life, more fans on Weibo to publish the news of the death of jobs, and continue to verify that Steve Jobs in the end? Please read the latest feature report of global network technology!

2. iphone topic (http://www.huanqiu.com/zhuanti/tech/iphone5/)

Title: Iphone4s Release _iphone5 special _iphone Zone

Description: IPhone5 will undoubtedly be the most noteworthy smartphone of the 2011. Every generation of iphones before the debut of a veil of mystery, IPhone5 Market Time, iPhone5 price? What about the IPhone5 configuration? IPhone5 listing in the global debut will bring about what kind of sensation, please pay attention to global network Technology IPHONE5 Special report!

From the title and description of the writing is sufficient to integrate some of the most popular keywords, from the jobs theme is clearly the key to optimize the key words are jobs and related long tail words, and the iphone topic is obvious that the main optimization is iphone4s and IPhone5, and more focused on the latter, In addition to the URL contains a keyword, the description is more than highlight iPhone5, but also highlighted the Product keyword iphone.

　　

According to the Baidu index of Jobs and IPhone5, on October 6, the Baidu index of jobs reached a maximum of 830,000, while IPhone5 was nearly 650,000 after the announcement of Iphone4s on the morning of October 5, Because Apple officially announced the death of Mr. Jobs on the evening of October 5, while in Beijing it was October 6, so the two topics of concern at the highest peak of time are different.

And these two major keywords ranking is also very good, the key word jobs Baidu ranked fifth, the top four are Baidu products, Google ranked first; IPhone5 Baidu ranked fifth, Google second. From the point of view of flow change, although Baidu Index does not represent the number of searches, but from these four words add up to more than 2 million of the Baidu Index, search traffic will have millions other, after all, the attention of people too much, then the interception of the flow of natural will have hundreds of thousands of levels, and add other keywords better ranking, The search traffic reached millions is also a cinch, and this is only two of these topics.

Ii. outside-Station optimization of the topic

This is mainly from their external chain strategy for analysis, including the distribution of key words and Anchor link settings, through the Yahoo! Site Explorer tool to query the back chain of jobs topic 18,536, the IPhone5 theme of the chain has 7,241, the thematic chain is internal chain. The analysis of the distribution of the external chain mainly includes the following points:

　　

1, the homepage and the Channel Catalogue topic recommendation link. On the home page and level Two channel, also includes other catalogs have appeared jobs and iphone-related topic text links, such as jobs: the father of the tragic life of Apple, not buy iphone4s six reasons, IPhone5 listed, you will buy?

2, the text of the content of the first occurrence of the keyword plus links. Generally speaking in the content of the key words will appear many times, to the first occurrence of the key words plus anchor link is also the construction of our external chain when the common skills.

3, non-related article page in the topic recommended links. In addition to the content of the relevant articles will naturally appear in the keyword, in some unrelated articles will also appear in the topic of the recommended links, in these recommended text links also include jobs and jobs died and other related keywords, and for iPhone5 and iphone4s.

4, the channel page of the key words link. Some of the channel pages in the report on the death of jobs will be presented in summary form, and the summary will give the word jobs that link to the topic page, in particular, high-weighted home page anchor text links to improve the role of keyword ranking is also helpful.

third, the distribution of special topics outside the chain skills

Through the analysis of their special features in the SEO performance, we do not look ugly out, their thematic chain are extensive, diversity, nature, targeted and other major characteristics exist, this is what we need to pay attention to when we do outside the chain.

Four, the conclusion

Looking at the topics launched by the major portals, their topics are not any links (because the topic has timeliness, many for the short term hot topic, there are link resources, and small station is not suitable for), the chain is from a large number of article pages and rich channel directory, that is, we often say the inner chain, Although our small station can not see more than the inner chain effect, but for large sites for the chain is very important, and for large sites to do well within the chain is very good, one is to get clicked, and then pass the weight. Therefore, we do site optimization and link building when the need for both internal and external repair, of course, the most important thing is to naturally reasonable, can not destroy the site user experience.

Author: Shao Jun, this article address: http://xiaojunseo.com/seo-watch/172.html, reproduced please link form to indicate the source, thank you.