Analysis of website downgrading

Google is always able to surprise others. Today, the strong launch of Google Chrome browser is refreshing, but the majority of webmasters are still concerned with GOOGLE's traffic problems, some time ago, GOOGLE's de-authorizationmax movie site was booming, but recently many people noticed that the regular site's GOOGLE traffic began to become abnormal, dianshi and outdated forums have many webmasters who complain that the traffic is mostly less than half. The specific reasons are different, but there are no results.

According to a general summary, the common characteristics of this GOOGLE incident are: from the middle and late August, GOOGLE's traffic was about 80% less, but the number of website page records was not reduced, there are also many increasing trends, and the ranking of the website's main keywords is still in place, but the keywords of each long tail are basically invisible, leading to a sharp drop in the traffic of many websites.

In general, this situation is quite common in Baidu. Although GOOGLE's traffic also changes frequently, it won't be so large, just as some webmasters say they haven't met this situation for years, because GOOGLE is relatively tolerant, and even the collection site has few K, why is this happening recently? I think the biggest possibility is that GOOGLE is adjusting algorithms.

Why is it about adjusting algorithms? Before that, many webmasters did not perform major operations such as revision and collection, as if most of the traffic evaporated overnight. This is strange, GG downgrading Max and other movie sites have enough reason, because the templates and data of those movie sites are highly duplicated, but how can many formal sites be implicated? Take me recently do machine industry station http://www.chinacmu.com, every day update, do not collect, information is basically released by members themselves, should count and garbage station not touch edge, previously, I was able to get hundreds of IP addresses from GOOGLE every day, but I woke up and found that the traffic was 9/10 less, with less than 10 IP addresses left. The website domain name has been in existence for more than a year, even if there is a sandbox effect, you cannot wait until now. However, the number of web page entries has not been reduced, but hundreds of pages have been added, but there is no ranking. This is not google dance, I can't think of any other reason except for GG algorithm adjustment. There is one thing to mention here. I remember that GOOGLE was inaccessible one day last month. I don't know whether it was due to GFW or GG's own reasons, but since then, the traffic has fallen in a mess, I wonder if there is any relationship between them?

Although we do not know why GG has downgraded many websites, we must take the initiative to find the reason to actively take measures. What should we do? As a webmaster, we can do nothing but link and content. Let's talk about the link first. Whether baidu or GOOGLE downgrades the website, we should first focus on the link issue, especially the homepage link. Remember the truth: putting fewer external links on the home page has no harm to the website, and even a few high-quality links are enough, if there are more than one link, who knows when to adjust the GG algorithm, some links will become spam links, and the homepage links do not necessarily need a high PR, however, it must be that the major engines should include sites with normal, frequent updates, and many original content. So I checked my homepage link, several sites that are not updated frequently and are suspected of downgrading are cleared. On the other hand, it is helpful to increase several high-quality external links because of the importance of links, so I exchanged several homepage links with higher weights. The link is followed by the content. Although there are not many original content on the website, it is still necessary. Even if the original content is pseudo-original, there is no need to update many articles every day, however, the website content must be updated regularly, regularly, and on a daily basis. I have tried it. In the case of similar external conditions, a site updated once a day must rank first than a site updated once a week. There are two types of GOOGLE spider, one is specifically responsible for indexing content, and the other is specifically responsible for ranking. What is the relationship between the two spiders, however, regular updates to original content can help improve rankings.

In response to GOOGLE's downgrading, apart from improving links and original content, it seems that there is no good way to do anything. Of course, you may not need to do anything, after a while, the GOGLE algorithm will be automatically restored after adjustment. If the effects cannot be achieved through various methods, we can only do one word-"Wait :)