Analysis of win-win opening capabilities of WeChat and developers

This article is excerpted from Programmer magazine. in response to developers' concerns, this magazine interviewed the team and asked them to explain in detail the development strategies for creating an open ecosystem with developers. Summary: This article is excerpted from Programmer magazine. in response to developers' concerns, this magazine interviewed the team and asked them to explain in detail the development strategies for creating an open ecosystem for developers.

[Editor's note] the Shenzhen developer conference, jointly organized by CSDN and Programmer magazine, will be held on April 9, November 15. The conference was only opened for more than 10 days. IT attracted great attention from developers and traditional IT enterprises. Based on the current ticket sales speed, the organizer expects that the ticket sales will be completed in advance. To ensure the good study and communication experience of on-site participants and ensure your normal participation, please register in advance.

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The number of monthly active users reaches 0.438 billion, which has been determined by more and more sellers as another important marketing platform besides official Weibo. Merchants urgently need to provide customized services for a large user group, attracting a large number of developers/developers to invest in public platform development. Currently, there are nearly 0.1 million developers and a total of 5.8 million public accounts. This article is excerpted from Programmer magazine. in response to developers' concerns, this magazine interviewed the team and asked them to explain in detail the development strategies for creating an open ecosystem with developers.

Programmer: as one of the open platforms, what do you think is the core competitiveness of the platform compared with other open platforms?

Team: the core resource is the user. Based on a large number of users, it not only supports sending voice messages, videos, images and texts, but also supports group chat and consumes only a small amount of traffic. it is suitable for most smart phone applications, it is also a one-stop, full-process solution tool for many industries. Provides a wide range of open interfaces, as well as services such as store, payment, intelligent identification, and device access. Currently, the number of monthly active users has reached 0.438 billion; the total number of public accounts is 5.8 million, and the number of new applications is increased by 15 thousand per day; the total number of connected applications has reached 67000, and the number of applications created per day reaches 400; the self-help advertising platform has more than 10000 advertisers and more than 1000 traffic owners.

Programmer: what capabilities does the platform provide to developers and what opportunities does it bring to developers?

Team: platform developers (including individual developers and company developers) have already exceeded 0.1 million. On the open platform, nine interfaces are provided for developers: 1. speech recognition interface; 2. customer service interface; 3. OAuth2.0 webpage authorization interface; 4. generate a two-dimensional code interface with parameters; 5. interface for obtaining users' geographic locations; 6. interface for obtaining basic user information; 7. interface for obtaining the list of consumers; 8. user group interface; 9. upload and download multimedia files.

In March 2014, the payment interface was also opened, allowing users to pay through the connection, realizing a closed commercialization loop from online to offline. We have also successively opened a series of interface functions, such as multiple customer service systems, promotions, smart platforms, small stores, and recently released device access services and template messages.

Not long ago, the open platform launched the developer qualification certification. after the certification is passed, the applications submitted under the developer account will receive advanced capabilities of intelligent interfaces. After obtaining the smart interface permission, developers can integrate the image and speech recognition capabilities into their own applications, this allows applications to recognize mobile visual search, online speech recognition, online speech synthesis, and reading texts, so as to provide users with richer mobile Internet services. The openness of these interfaces is to allow more people to provide more services to users. Taking the recently opened device access capability as an example, as long as the communication capability is available and certified, the service numbers of wearable hardware device manufacturers can be connected through the "device function" of the public platform, it provides features that many applications do not have and can bring more value to users. For example, James uses a connected smart bracelet to view his and her sports data on the social media rankings every day, including heat consumption, active time, and rest time ...... He found that he was always at the bottom, and he couldn't bear to look straight at me like the friends who made tens of thousands of moves every day and their favorite cute girl. Therefore, in order not to lose to your friends, but to attract the attention of the cute girl, James increases the amount of exercise every day. Three months later, not only did he lose his beer belly, fatty liver caused by regular social drinks is gone.

Programmer: There are already tens of thousands of applications on the platform. how can developers stand out from the crowd? What are the five most popular third-party applications on the platform? If you know about these applications, let's talk about the birth process, development team, and Operation status of these applications.

Team: currently, on the platform, some applications have become the benchmark in the industry, and users love it. However, some applications are just a flash of cake, or they have never been unknown. The most important reason for many applications to stand out is to follow the basic principles of the internet industry-that is, applications that respect user experience, create user values, meet user needs, and continuously innovate services will always shine. For the most popular third-party applications, there is no official ranking, but applications such as Changba and neurofrog have almost been welcomed by users overnight, many applications targeting a certain field or industry have also received great attention from specific users. Many of these applications have become industry benchmarks, which are also favored. In addition, some public accounts on the public platform are also worth noting. they have created amazing experiences in all aspects of people's lives, such as many cases in our open classes, they all use public accounts to bring value to users. these public accounts have a high popularity and attention. For more information about the cases, see "open course" ID: wx-gongkaike, "Pi" ID: historical content in wx-pai. Sogou search can also provide these historical materials.

Programmer: how do we look at the platform and developers (developers) for profit? What principles does the platform address? Do you have any suggestions for third-party developers who are applying platforms (including public accounts) or plan to do so?

Team: building a platform has always been a principle of achieving win-win results with developers. we encourage and encourage third-party developers to use the platform to build industry solutions, which has become a benchmark for the industry. Many third-party developers are using interfaces to provide services. Many of these services are charged. However, many platform users are not technically competent and lack funds. in the face of these users, it is far from enough to provide open capabilities, at this time, some basic functions need to be provided to meet the user's needs, but this does not involve the issue of profit-making with developers. Taking a store as an example, it helps developers without development capabilities to quickly list their products. However, third-party store shelves and pages can be developed based on categories and marketing features. For example, "Qingqing vegetable garden" is a simple template that describes how to sell vegetables. third-party developers can develop their malls based on their advanced capabilities. Third-party malls are suitable for merchants with complicated businesses and special features. An enterprise with an annual turnover of more than million yuan has many special requirements on mobile payment. some of them cannot be paid and must be implemented through a third party. this enterprise is willing to invest millions of dollars each year to develop a marketing system, as a result, the third-party developers can make special requirements, and the third-party will also create more value and gain more benefits.

Programmer: how does the platform ensure the security of third-party data from the technical and product design perspectives?

Team: We have been paying close attention to the security of third-party data. In this regard, we have established a third-party access qualification review mechanism for the public platform, and proposed access standards for third-party security infrastructure at the beginning of data access. In addition, we have established third-party security regulations to conduct third-party security audits, inspections, and vulnerability detection in accordance with the regulations. third parties that do not comply with the security regulations have rectification and early warning mechanisms. At the same time, it also provides basic security services for third parties, such as vulnerability warning mechanisms and data reinforcement services. However, it should be noted that a third party is not a public platform and user data is stored on a third-party server. Therefore, there may still be risks. we recommend that you carefully check the security qualifications of the other party when selecting a third party.

Programmer: What are the greatest challenges in the process of opening up the platform?

Team: for the open platform, the biggest challenge lies in the needs of users. How to meet the needs of developers and users, understand what users are thinking, what developers need, and how to meet their needs in the best way has always been the pursuit of the team. We are most worried about not understanding these needs. Openness is not only an attitude, but also a capability. to improve this capability, we alone are far from enough. we also need strong support from users and developers.

The above is a detailed analysis of win-win opening capabilities for developers. For more information, see other related articles on php Chinese network!