Analysis on enterprise websites should pay more attention to brand promotion

Three years ago, there were not many people doing search optimization at that time, and there were not so many so-called SEOer at that time, although most enterprises already know that the Internet is the trend of future development

Three years ago, there were not many people doing search optimization at that time, and there were not so many so-called SEOer at that time, although most enterprises already know that the Internet is the trend of future development, although they have their own official websites, they can only be used as an image of an enterprise, I didn't get the traffic in the search. this is what I saw at the time.

In the next two or three years, the SEO industry began to flourish and become popular in an instant. as a result, SEOer began to become more and more popular, and enterprises began to recruit a large number of such talents to work in the company, my webmaster also began to expand constantly. Today, SEO has gradually declined. why?

Competition difficulty leads to SEOer redirection

Taking a migration industry as an example, Baidu did not have many migrated websites two or three years ago, people with a little sense of promotion can easily push a website in the migration industry to the Baidu homepage. it is not difficult to rank the website at that time, although the traffic of such words is not large, but it is enough for a moving company to have a conversion.

Looking back, we can see that the search term in the moving industry is still a bit of traffic. according to my understanding, Baidu generally expects the average traffic to be around 80-per day. This traffic is rarely used for such websites by average webmasters, but on average, many moving companies have their own websites for search optimization, dozens of websites of many or even one company are being optimized. This is also the reason why the difficulty is constantly rising. if you search Baidu's first 20 pages or less, the results pages are occupied by the homepage of the website. This shows how competitive the competition is. Therefore, a lot of SEO is constantly struggling in such competition. what can be done is generally with strong strength, on the contrary, those that have not been done or are already disheartened to leave the industry.

Changes in Baidu commercialization

I believe that people in this industry should still know that Baidu is constantly changing for their own benefit, and it is changing with the shameless excuse of user experience. I don't need to talk about Baidu's promotion. whoever gives it money will be nice to anyone. If you don't pay him that day, your website will disappear. When you look at the Natural ranking search results page, a slightly "awesome" SEOer will be able to rank the home page for a long time, not to mention the lack of strength! However, Baidu won't keep you here for a long time. it will basically change to another batch at a time, and the purpose is unknown. Maybe you don't want these webmasters to leave! After all, he still needs these webmasters to provide them with resources.

Enterprise websites should focus on brands

SEO is nothing more than making the keywords of the website Baidu homepage, where to get users and traffic. This is converted into a deal. However, we did not spend a lot of money on this website in the early stage, and then went up. after a period of conversion, we started to return to the origin. This will only make enterprises spend a lot of money.

We should focus more on entering our own corporate website. if we can leave him here, we will become our permanent fans. Therefore, to achieve this on these enterprise websites, the website must first provide users with a good environment and meet their needs. This allows users to constantly access your website to obtain new information. In this way, users can be "captive" for a long time, so as not to be lost.

In addition, we should pay more attention to the brand image. If an enterprise website is used as a corporate image, it must have its own brand influence. Let users remember what your website is, its name, and website. If we can do this, even if we do not have Baidu, we will block Baidu. So there are still a large number of loyal users coming to your website every day, and new users are constantly increasing through word-of-mouth marketing. this is what enterprise websites should do.

Well, I can only think of it here at half past one, so we need to share more of it with you. I hope you can participate in the discussion and share the shortcomings with each other. thank you! Http://www.xiaozinv.org/yifu/52.htmloriginal.