Analysis on how to optimize classified websites and Seo

Currently, the most famous classified information networks on the Internet are extending their tentacles to small and medium-sized cities in China, such as the market, local network, and platform network, basically, each city has its own sub-station, such as the city classification of the market.

 

 

The volume of information published by these "star" websites in sub-stations in some small and medium-sized cities is not high, such as Hefei, Wuhu, and other third-tier cities. Not because these cities have a small amount of information, but the information is diverted by the local information networks of these cities, resulting in a relatively low amount of information on these "star" websites.

In this case, I will give a brief analysis and hope to inspire and help the local grass-roots webmasters.

1. The local information network has local characteristics and focuses on the individual needs of local netizens.

Large classified information networks such as Ganji have made great achievements in first-tier cities such as Shanghai and Beijing because of the huge information volume in first-tier cities and a large number of migrants, and their local characteristics are not so important, however, this needs to be considered in the second-and third-tier cities, and it is very important to make local users feel that the website is very attentive and naturally popular.

The interfaces and categories of sub-stations used by the market network in all cities across the country are the same. This saves costs, but lacks local features and makes it difficult to attract user information. For example, during a Mid-Autumn Festival gala in Wuhu, You can activate a classification module called "ticket transfer for Mid-Autumn Festival Gala", which will naturally attract many local users in Wuhu to exchange information.

For example, the Hefei renting house network has a "hot zone" that features a local feature for Hefei. According to the rental situation of Hefei residents, the most common rental area is analyzed, this helps you quickly and accurately find the information you want to rent a house.

 

 

2. More accurate and effective promotion of local information networks

Although famous for websites such as Qiji or 58 in the same city, Internet users in the second and third-tier cities are often concentrated in some fixed local communities or forums. The local information network is more familiar with various local media and can use more targeted and effective means for publicity. The promotion effect is naturally better, while the large-scale information network is not rooted in the local area, therefore, publicity is often inferior.

For example, Hefei xike Information Network http://www.51xike.com, is through the Hefei local forum, community and other methods through the Internet Word of mouth gradually accumulate popularity, it is only a site for three months, from the promotion effect, some netizens already have a good reputation, which is ideal.

 

 

3. Local Information networks can provide offline services and organize offline activities at any time.

Because of its regional advantages, the local information network can provide users with offline services at any time. It also increases user stickiness and improves the reputation of the website through a variety of offline activities. This is also a key point for the success of the second-and third-tier urban information networks.

Most of the attention of large websites has been invested in first-tier cities. As a result, they are unable to provide more meticulous services, which is also one of the reasons for their popularity loss.

For example, Wuhu real estate home network wh.house365.com accumulates popularity by constantly organizing offline house buying, house seeing, house checking, and other activities, continuously increasing user viscosity, and providing various offline consulting services related to real estate information, this makes the network stand in Wuhu, a third-tier city with a population of 2 million, with high popularity and good economic and social benefits.

I am also a start-up Webmaster. I want to communicate with you through my own thoughts. If you have any questions, please reply directly to the blog. Thank you!