Analysis on the causes of the punishment of the parental website Baidu

The result of this punishment is mainly reflected in

1. Domain-related reduction

2. Reduction of the number of external chains

3. No ranking of keywords

I think these performance directly with the 3.15 Baidu Big K Station incident, Baidu small-scale update indirectly affected our company's website.

In addition, I also from other points to analyze:

One: First, the biggest problem, I think this is the most important reason for our site to be punished: links!

　　

As shown in the figure above,

1. This is in the Love station monitoring leyuanbaby.com has the friendship link, this friend chain homepage does not have our website the link, more crucial is: This site is wrong! We can see esf.nanjing.soufun.com this link points to is soufun a Nanjing rent inside page, this kind of inside page weight is very low, lead to this friend chain quality is poor, since the Baidu Green Luo algorithm update, Baidu pays more attention to friend chain, I think this is the influence website punishment One reason.

There is a similar situation:

　　

2. Or occurred in the friends of the chain of issues, with our station exchange links to the site, their site's own friendship links have been K.

　　

Conclusion and improvement: the quality of the links should be reviewed, and found that the quality of the poor should be deleted collation.

Second: Apart from the reasons for the links, I think the link is the weight of the Web page is also a reason, such as: I wrote the soft text by some weight is not high, the site was punished, then my chain may be cleared, the company's website weight may also be reduced.

Summary: This punishment I think is Baidu as a small update adjustment, as long as we insist on doing good, for friendship links, poor quality to give and remove.

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