Analysis on the concept of website traffic statistics and website visit

Access | concept | traffic | statistics

The basic meaning of website traffic statistics:
Website traffic statistics, refers to the site access to the relevant indicators for statistics, commonly used Web site traffic statistics include three categories: (1) Web site traffic indicators, such as in a certain statistical cycle that the number of independent users of the site, the total number of users, the number of web browsing, the number of page views per user, etc. (2) User behavior indicators, such as the user source site, the user's search engine and its keywords, the number of visits at different times, etc. (3) The way users browse the website, such as the type of user's Internet device, the name and version of the user's browser, and the display mode of the visitor's computer resolution.

The basic meaning of Web site access analysis:
The so-called website visit analysis (sometimes also use "Website Traffic Analysis", "Website Traffic Statistics analysis", "" Site access Statistical analysis "and other similar concepts, refers to the website traffic statistics in the premise of basic data, the relevant data statistics, analysis, from which users visit the law of the site, And these laws and network marketing strategy, so as to find the current network marketing activities may exist problems, and to further revise or redesign the network marketing strategy to provide the basis.

Thus, web site traffic statistics and web site access analysis belong to the same problem of different levels, the content of the two different, it also determines the form of expression and means of implementation of different, correspondingly, the role of network marketing management is not the same.

Why to discuss the difference between website traffic statistics and website visit analysis
The value of statistical analysis of Web site traffic, new competitiveness in the Network Marketing Research Report column has a number of articles, such as the Web site traffic statistics analysis of the value of online store management, online store to improve customer loyalty method, the value of Web site traffic statistics analysis has not been fully understood by enterprise managers, In the FAQ about the website Statistic Analysis report, it also introduces the function of the website traffic Statistic analysis emphatically.

The study of many foreign research institutions confirms the value of Web site traffic statistic analysis to the effect of network marketing, but in the practice of network marketing management, the function of Web Access statistic analysis is far from being played out. According to the new competitiveness of some of the site's understanding, and even a few years of operation history, a certain size of the site also rarely benefited from the site traffic statistics analysis, some sites and even no one has ever visited the site data analysis, more sites are just to see the changes in the number of visits, At best, it is a general understanding of the source of visitors, such as the number of users through the search engine, as well as users mainly use which keywords to search the site and so on.

In fact, the number of Web site visits and user-used keywords and other data, only the site traffic statistics, the general Web site traffic statistics software have these basic functions, these basic data is only the basis for statistical analysis of the site, rather than analysis of the results, the real value of the conclusion is "analysis" and not just "statistics." This is the purpose of this article to analyze the difference between "website traffic statistics" and "Website Visit analysis".

Two differences between website traffic statistics and website visit analysis

From this article on the website traffic statistics and web site Access analysis concept of the introduction, has actually reflected the difference between the two, here we further from the guiding ideology and statistical analysis methods to discuss the difference between the two.
Since the site visit analysis is focused on analysis, then the Web site access statistical analysis can "analyze" what valuable information? According to the new competitive network Marketing management consultant (www.jingzhengli.cn) website Flow analysis column of the relevant introduction, the website visit Statistic Analysis Report main contents include:

(1) Statistics and general analysis of website traffic information;
(2) Website traffic trend analysis;
(3) Compare and analyze with competitor when data is available;
(4) Analysis of user access behavior;
(5) Web site traffic and network marketing strategy related analysis;
(6) Site access information reflects the site and network marketing strategy of the problem diagnosis;
(7) Relevant suggestions on the network marketing strategy.

According to the opinion of the new competitive network Marketing management consultant, the real professional website visit Statistic report is not only the simple summary of the website traffic statistic data, the content of the analysis is not only limited to the website traffic data itself, but also through the system analysis of the website traffic statistics and other related data, to discover the problems that may exist in the website operation. , and provide the basis for decision to solve these problems effectively. For example: Through the introduction of the product and other important Web page access analysis, can understand the user to the related product concern degree, as well as some product not to be concerned about the possible reason; through to the homepage user source analysis, may speculate some website promotion strategy did not play its due role, therefore may further analyze its probable reason, and make the corresponding improvement measures. This means that Web site traffic statistics and web site access analysis in the general guiding ideology is different.

"Website Traffic Statistics" and "Web site Access Analysis" in the general guiding ideology of the difference, also determines the two in the specific statistics and analysis of the content of a significant difference. Web site traffic statistics are relatively fixed, based on statistical analysis methods are similar: for the same site, different agencies to provide web site traffic statistics analysis data (or the Web site traffic data obtained by different methods) is the same; from another point of view, Different websites use the same traffic statistics method to obtain statistical reports in the form of the same, usually only to meet the site traffic and user access behavior of preliminary information. Unlike the general website traffic Statistics analysis, but the key content and method of website visit analysis often have no fixed pattern, it is according to the information that the website traffic statistic data reflects, combine other network marketing related information (such as website construction problem and website promotion strategy etc.) Carry on analysis to obtain the corresponding conclusion, Therefore, even in the face of the same Web site traffic statistics, the access to different Web site analysis of the conclusions will be able to a big difference.

In short, "Website traffic Statistics" and "Web site access Analysis" not only in the general guiding ideology has a significant difference in the specific statistics and analysis of the content is also significantly different. Web site traffic statistics have relatively fixed content and methods, and thus can be implemented through a modular program, which is the general Web site traffic statistics analysis software functions. Professional Web site Access analysis is in the Web site traffic statistics on the basis of general summary and pattern analysis, based on professional knowledge of the depth and system analysis, the value of the network marketing business strategy is naturally higher than the site traffic statistics obtained basic information.