Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (II.)

Yesterday in the "Analysis of Jingdong Mall product List page of the user experience and marketing means (a)" I said the product screening this piece, Continue today!

If the average filter is not as accurate as the user needs, it also prepares the advanced filter for the user to choose, of course this feature most users do not need, because many of these parameters are not understood, and many parameters, see people dazzling, but although most people do not need this, but business, The goal is to do everyone's business, and not just most people, so this advanced screening function is also essential to facilitate a small number of users faster to find the products they want to buy!

We look down again, the red "air conditioner" word, not to let all users ignore this piece directly to see the product list. Each user in the absence of payment, psychological to each product is actually a little hesitant, for example, if you want to buy an air-conditioner, originally calculated is to buy Haier, but in the mall, see another person bought Gree, configuration and you choose the same, then you will certainly want to know the air conditioner he bought , will even take their own choice of air-conditioning to compare with that, the heart already has the ideal product people will do, those who do not prepare the user is not to mention.

Users who find air conditioners eventually buy these products, and these products certainly attract the advantage of the user, the red proportion of the number is greatly stimulated the user's desire to buy, so many people are buying products, then I do not buy, to see Understanding is always correct, in the user to understand the product, while the other user's evaluation, For the user's purchase enthusiasm has a decisive impact, so long as the products meet the needs of users, conversion rate is certainly very good.

There's not much to decorate here, just put the first product added thumbnails and prices, other products are only a name and model, the normal situation such as the number of hits are very low, let alone conversion rate, but here does not affect the number of clicks, because it is the list of sales. As long as the user sees this piece of sight, then will certainly point in to understand. We all know that users in the online shopping, the first choice of two kinds: the highest sales, the cheapest price! According to the user's online shopping psychology to speculate that everyone is buying things, even if it is not particularly good, but also absolutely not bad, then these products do not need too much modification and hype, its conversion rate is certainly the highest!

Well, today's analysis to this, tomorrow continue, because the level is limited, also hope that the master in the criticism of the time do not spray saliva, thank you! The article by the steel net http://www.gangdu1688.com original share, welcome to comment on guidance, reprint please keep the original address!