Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (III.)

Yesterday in the "Analysis of Jingdong Mall product List page of the user experience and marketing means (ii)" We talked about the "weekly sales list" This piece, today continue to see below!

　　

Browse Air Conditioning also bought: Some people browsing air-conditioning products, may suddenly remember to buy some other products, but for air-conditioning is not so want to buy, so he will look at other products, and eventually bought other products and did not buy air-conditioning. Also some users buy air-conditioning, feel that they should also need to buy some other things, but also by the way to see other products, see the need to buy.

Of course, the proportion of such active users is not large, some users may have this idea, but is very weak, weak to not let him take the initiative to look at other products, then we can not give up ah, since you do not take the initiative to see other, we will be other users to browse the air conditioner to buy other products to show the recommended to you, Buy the air conditioner don't so rush to go, want to buy more to buy more; even if you see the air-conditioning products feel that they do not need or do not want to buy, do not buy air-conditioning can buy other Ah, we jingdong Mall and not only sell air-conditioning.

For users, he bought air-conditioning, people shopping will have such a psychological: in the case of economic conditions, buy a product, then the natural will think of whether to buy a little and this related things, this idea in the real store is a bit heavier, even if you do not think so, the salesperson will definitely give you recommend related products. So the other products here are also very important, can have a certain chance to increase the order.

For the users of online shopping, most users are confused, bored to stroll, he is browsing the air conditioning does not necessarily he needs this thing, let alone bought, so other products recommended is particularly important.

Of course, this other product recommendations can not be a mess, we found that these products are the same "everyone" category, the reason for this is three:

1: If there are clothing products, then the content of this page will affect the relevance of the search engine rankings will have a certain impact.

2: Since the user is browsing air conditioning, so even if it does not buy air-conditioning, but he at this time for the air-conditioning related products interest is definitely greater than the interest in clothing, recommended clothing, the conversion rate is significantly lower.

3: For the user who has already bought the air-conditioner at this time, if he also want to buy some other, most users will certainly think of some related products, want to buy clothing is not no, but the proportion is too small, and the conversion rate is certainly very low, and its related products must be greatly different effect.

　　

　　

(Taobao sort selection)

The choice of the Beijing-east and Taobao compared with less "popular" and "credit", more "comments" and "over time." For Jingdong, "popular" high products, if its sales do not, someone to see no one to buy, then prove that this product is not worth recommending, this proves that, by popular order, conversion rate is certainly not enough, so not advisable. For most users, buy things in Jingdong, they recognize only "Jingdong" this one merchant, so according to "credit" sort is meaningless. And according to the "credit" sort is c2c platform only use, after all, c2c platform mixed, corporate brand enterprise brands itself on behalf of the credibility of the degree, no need to gild the lily

Online shopping The two most important user psychology, price and sales, these two sort of choice is certainly necessary, the specific reason is no longer wordy, the front said a lot. The importance of user evaluation is self-evident, Wang Po sell melon, no matter how the other people have a psychological resistance, and other users a simple sentence of praise, you can change a large number of orders.

Already said, for most users, his psychological only know Jingdong, may not know pop this matter, then this shelf time for users will have a certain appeal, new products, after all, everyone likes new don't like the old.

In the "Analysis of Jingdong Mall Products List page Why give up spiders" said, Jingdong some products will automatically judge the user's location to jump to their region, but automatic jump is very easy to make mistakes. System judgment error is normal, but we can not be wrong to go on Ah, inventory areas to choose to put in this position, so that users in the purchase of goods, first look at whether it is their own region, if it is, then continue to look down, if not, let the user to correct their own, and if the user is to help foreign friends to buy things, This is the end of the problem here. Considerate for the user, automatic judgment to the user convenience, here again let the user choose, the perfect solution to the defects of the program automation, very user-friendly.

The default display of goods, no goods to see is also a white look.

BEIJING-East Distribution and third party distribution since it's so obvious here, then the delivery speed of the two must be a certain difference, and some places there is no warehouse, send not, and express company can send, China Post is the mainland of every corner can send, let the user decided to choose what delivery method. Express transport coverage and fee standards see http://help.360buy.com/help/question-65.html

Well, today's analysis to this, tomorrow continue, because the level is limited, also hope that the master in the criticism of the time do not spray saliva, thank you! The article by the steel net http://www.gangdu1688.com/original share, welcome to comment on guidance, reprint please keep the original address!