Analysis on the user experience and marketing means of the Product List page of Jingdong Mall (Iv.)

In the "Analysis of Jingdong Mall product List page of the user experience and marketing means (c)" We talked about the sort of selection of this piece, today continue to look below.

　　

Dazzling a look is an ordinary product list display, picture + title + price + purchase link. Product pictures and titles no mention here, each E-commerce site product List page must be the format, this price and other E-commerce site seems to be the same, nothing special, but we combined with its superior page, almost all of the above prices in front of the price has a "Jingdong price", and there is no sign here, My understanding is this.

Home and even the major categories of the home page, can show a limited number of products, and the importance of these pages and the number of visits is also not to be questioned, the display of its users are some of Jingdong itself has a price advantage of the product, but here, no one dares to ensure that all of their products are lower than others, The price competition of electronic commerce is extremely brutal, and each merchant and the cooperation depth of each Big website is also different, then surely will cause different websites for different products have a certain price advantage, in order to facilitate management, also can make every product can have the opportunity to deal, here also naturally can not be used to describe the price of jingdong.

This inventory is not much said, there is the stock of goods, there is no goods is the black shortage + a delete line. For the convenience of users, here the default is to show only the goods, so this is all in stock.

There has been a * people evaluation, where the user evaluation, we can observe all E-commerce sites, as long as there are products where there is always a lack of user evaluation, its role is self-evident, their own blowing again God, how badly the ads play, I am afraid there is no other user a simple praise of the role of a large.

　　

If we click on the attention, it will appear this prompt, there are three items for users to choose, price promotion notices, commodity reviews, commodity drying list, the default only tick off the price promotion notice, generally speaking, users pay attention to this commodity, the most concerned about the issue or price changes, after all, the commodity review and the drying list we can see now, Most users are looking at the current user rating when they buy the product, few people will be a product of the review of the follow-up (eat full of nothing to do), but less to less, there are always, so here set a multiple-choice for users to choose their own content to focus on.

For the convenience of the user, here's the next option to focus on doing the same thing, logically speaking, this option can be directly the default next time the same operation, but also some sites similar to the function is set, but Jingdong may be to express its humanization and autonomy, can let users do the choice, absolutely comply with the user's own choice, Just set it as an optional item.

Looking down again, the highlights are coming, and the people who are concerned about this product are also concerned about the following products, its purpose is self-evident, since you chose to pay attention to, then certainly is not urgent to buy, perhaps later also not likely to buy, so, then you pay more attention to a few products, others pay attention to this product while paying attention to this, So surely there is a reason, I believe many people will be interested to learn about other people's attention products. Since the interest, then most likely to point to understand, when the understanding of many people, then naturally there will be orders.

Jingdong, Suning, Gome, these three have a "contrast" this function, we do not go here to discuss who copied who, and no matter who he did well, I look at the Jingdong.

　　

A one-time choice of up to 4 products to compare, of course, more words I am afraid it will make people dizzy, four not much also a lot, just good. Recently browsing will not see, all know what use, we only look at the goods comparison here, screenshots inconvenient, I put the link good http://www.360buy.com/pcompare.aspx?s1=615435&s2=481875&s3= 682747&s4=354444

Here on the appearance of goods, prices, attributes, etc. have done a detailed list for the user reference comparison, due to the different properties of products are also different, this aspect is not much said, let's look at this below.

　　

In contrast to products, so many parameters, will inevitably lead to dazzling users, there are two options, in fact, the function is the same, but the effect is not the same.

Click "Highlight different Items", will be different parameters of the line to change the background color, so very conspicuous, and its pink background is not dazzling, so that users can be easily compared to different sex.

The latter one is more absolute, directly to the same to hide, so that the entire table listed in the content are different items, then the user as long as the comparison of these data, choose the products they need.

This function of Gome and suning is not, also regarded as an advantage of jingdong in this area, protect the user eyeball.

Of course, Jing Dong This contrast function also has insufficient place, in jingdong contrast products can only do direct choice, and Gome and Suning can also use the elimination method to choose goods, here is not a screenshot, interested friends can go to understand.

　　

For goods that are not goods, nor do not sell, you can also choose to subscribe to the arrival notice, there are goods Jingdong will send an e-mail to your mailbox, the need for a product and Jingdong but no goods users very convenient. Of course, in my opinion, this is a bit superfluous, Jing Dong does not represent others also did not, want my words will certainly choose other place to buy, hehe, personal opinion, do not have any authority, want to know, any thing, existence that makes sense, jingdong such design certainly has its intention.

Here, Jingdong products List page I finished analysis, of course, there must be insufficient and wrong place, but also ask you to help point out the correct.

Summing up, in fact, there are also a few elements: business recommendations, user evaluation, user psychology (activities, snapping), user habits (layout order), Jingdong this page design, layout, function is exactly according to these major elements to do.

Article by the steel net http://www.gangdu1688.com/original share, welcome to comment on the guidance, reproduced please keep the original address!