Analysis on the function of long tail keyword and how to choose

In the network to promote the role of the long tail keyword can be said to have a pivotal significance, I have previously in the network marketing plan to write a simple mention. Today I want to introduce detailed analysis of the role and choice of long tail keyword, including what the long tail keyword, long tail keyword suitable range and how to choose long Tail keyword.

First, what is the long tail keyword

Baidu Encyclopedia gives the definition as follows "the site is not targeted keywords but also can bring the search flow of keywords, called long tail keywords." For example, my blog main keyword is the network promotion program. However, users are not necessarily through the Search network promotion program The word came to my blog, may be search network promotion Bai Gang, Network marketing white just blog, or is the article title, article in a sentence and other non-key words came here, such words can be called long tail keyword.

In short, long tail keywords generally have phrases, phrases or may be a section of words, because more words are called long tail. The extension range, pertinence and extensibility of long tail words can even bring unexpected effect. In the network promotion and the marketing process, brings the user group the conversion rate, generally will be higher than the hard target keyword. A large part of the flow of a large and medium Web site may come from long tail words.

Second, the long tail keyword suitable range

Above we analyzed the long tail word definition and the function significance, now we have a look at the long tail word actually can use where. The following is my personal to the length of the word Fit range of classification, does not represent all views, if there is a mistake, welcome all friends to shoot bricks back to exchange.

1. Auxiliary function

If a site is only the key words, then you can say that your promotional program is not perfect. Even if your site is very high reputation, many users may directly search your main keywords to find you (such as your site is Baidu many people will search Baidu directly). But at the same time, there will be a lot of new users do not understand you, this time, the long tail of the keywords will work (for example, they will search some long tail keywords, such as: Baidu is what, how Baidu use, and so on). This is what I want to say the long tail of the key to the auxiliary role of the place.

In addition, there are some words, may be a small amount of search and do not want to give up, but do not want to do bidding words, the same, we can use the long tail keyword promotion form to solve. Applicable to the scope, such as: some with a lot of non-key keywords have a certain impact and search volume, but not suitable for investment to do bidding optimization.

2, the role of decision

Sites are starting from scratch, we can not expect to use black hat to quickly improve the traffic and ranking of the site, we still have to take the normal route. Therefore, some target sites will encounter such a situation, the establishment of a site in a certain industry has many well-known stations or the main industry key keywords ranked good other stations, if only by way of paid auction to promote, show not sensible. So

We're going to use some long tail keyword strategies.

3. Marketing function

We are talking about the role of the long tail word in the promotion, now to say is the long tail word in the network marketing plays a role. To cater to the customer psychology is the network marketing to increase the user Experience degree category, now do Network marketing promotion are speaking user experience degree. For example, I this blog's main keyword is the network marketing program, network promotion program, I oriented user groups are interested in network promotion friends, want to find network promotion program with friends. Then if you want to sell network promotion program, my marketing type long tail keyword, should be close to the user's idea, for example, can determine where there is network promotion program, how to learn Network marketing program writing, want to understand the network marketing program friends, where can see network marketing programs, and so on.

Third, how to choose the long tail keyword

1, determine and select the long tail of the range of keywords

Do long tail promotion because more words, we can have a larger range, but also to pursue a certain law can not be blind operation. In the selection and determination of long tail words, we should first consider the question is, what is the starting point to set the long tail keyword. Network Marketing Program Blog that there are several aspects of the following are our determination and choice of the starting point.

(1) Around the main keyword to do long tail

(2) The long tail around the hot event

(3) To do long tail around the opponent's key words

(4) Around the user experience to do a long tail

2, the composition of long tail words

With the starting point, we may think of a lot of phrases, text messages and sentences, which are suitable for us to do the long tail! So, we have to consider which format can play a better promotion effect, commonly used long tail keyword composition has two forms.

(1) Around the main keyword to do long tail (such as: The main keyword is network promotion)

such as: modal words + main words = How to learn network promotion

Place name + main word = Anhui network Promotion

(2) Around the hot event to do a long tail (you can search for popular events in Baidu, such as: Today's event, "12 years old open window drug")

such as: Modal words + main key words = 12 years old Day open window drug to low is who's fault?

Place name + main Word = Chenzhou 2 years old open window drug boy

(3) Around the opponent keyword to do long tail (such as: rival website product is network promotion software)

such as: modal words + main words = Network promotion software can be useful?

Place name + main word = Anhui disable Network promotion software

(4) Around the user experience to do a long tail (such as: Sales of the product is a notebook computer)

such as: modal words + main words = what kind of notebook computer is good?

Place name + main word = Anhui notebook computer

3, long tail keyword to determine the skills

Long tail keywords can be used in a variety of ways to promote publicity, for example, we can use the form of soft text to promote, such words can be written directly in the title, in addition, the first paragraph of the soft text, the last paragraph best also include long tail keywords. If you are in the site of a page to add long tail keyword, in addition to consider the key words, but also to consider the content of this web page with the combination, not too isolated. In addition, in the setting up some forums or blog microblogging and other publicity, if the number of words allowed, we use the label can also be set to long tail keywords. Finally, the most common problem is to try to give the long tail keyword also set anchor, but pay attention to density.

I hope that through my analysis can let more and more people understand the importance of the long tail of keywords, at the same time I can choose the long tail keyword.