Analysis on the function design of shopping product collection in e-commerce website

Note: This is the core part of a proposition composition, omitted part of the content does not affect reading, welcome to Pat Bricks, discussion.

One, why to do
A collection that focuses on an action, one thing, that is done for the information that is valuable to you or may be helpful and convenient for you to quickly organize later. For online shopping products, the existence of duplicate purchase makes the collection become inevitable, while shopping sites also need users to provide more support for the credit system; Collection is also a link between the supply and demand system, the collection of how to convert to purchase will directly affect the conversion rate of the shopping site.
1, the role of collection and significance:
1) Increase the stickiness of the user; 2 for sellers (shop owners) to win repeat customers; 3) with the tag system to facilitate the collection of Web site user information (popular favorites or popular keywords); 4 with the credit system, become a measure of a product (shop) credit degree of a dimension, 5 and the shortage of reminders system, Prompt users ' attention to the supply and demand of the products in real time;
2. What content can be collected
1) products, 2 stores; 3 Community Content
3. How to display the collection
Front Show: 1 public area display; 2 A single collection element is partially displayed (function key, number of collections); 3 UI display (link or button), 4 Interactive Display (window interface, not login collection, repeat collection, whether prompted classification and tag, joint collection recommended); 5 Personality settings (category, tag, Privacy settings)
Background display: 1 classification, 2 tag;3) similar collection comparison; 4 function operation (Delete, edit, purchase); 5 additional reminders (arrival reminders, impending expiration reminders); 6) System Collection Evaluation (collection popularity, similar collection of users)
4, the collection of additional functions
1 Whether it can be exported outside the station; 2 whether it is necessary to set the collection cycle (avoid large quantities of vest at the same time the hype); 3) Whether you need to display the date of the Collector's collection, 4 whether you need to choose to notify the Collector; 5) The display of the goods that have not been purchased, stock, price adjustment
5, other details of the function
1 The reminder and interaction of the not-logged in collection; 2. Tips and interactions for repeating favorites; 3 deleting tips and interactions for favorites

and see how they do it.
Compare three big c2c platform's collection function design, Taobao, Pat, have AH

	Taobao	Yes, it is.	Pat	My experience
Public area display	Top "Favorites"; Top right Corner "My Taobao-My Collection"	Top left "my collection"; Top right, "mine."-My collection.	Top "My Racket-My favorites"	Pat's head has been pretty crowded, so it's wise to take a separate shopping cart and collect links
A single collection element is partially displayed	Below the merchandise picture "collects this product", this position altogether 2 icons; Commodity basic information under the "collection of popular XX (similar collection)"; In the product Display page can also carry out the collection shop operation;	Commodity price Right "collect this product"	Below the product picture "collection", this position altogether 3 icons;	The collection button is small but not obvious; Yes, the basic information is relatively simple, so the collection button to get the price behind, while the collection function is also more prominent
Interactive display	The bomb layer hints, the collection popularity part is covered up; Personality tag (commonly used and system recommendations); Free to set up the collection openly; Can be set whether or not the collection shop	Bullet layer hint; Set the classification hint; Add description hints; Free Set Collection openness	Bullet layer hint; Free Set Collection openness	Pat almost no user of any personality of the custom, the collection function is simply limited in the hidden but not points; Ah, yes. Added the description section, the user collection cost compared with Taobao add tag way will be much higher
Collectable content	Baby, shop, blog; Background to the collection of elements automatically grouped into these 3 big classes	Baby, shop; Background to the collection element automatically grouped into these 2 categories	Baby, shop; Automatic background automatically to the collection elements of these 2 categories
User Backstage Display	Independent page display; All collection, classification collection, label query; Collection of popular, similar collection of users; Label and privacy settings editor; Delete, select all delete; Popular Favorites Recommended favorite content can be searched	Attached to the "I have Ah" show; Classified collection; Collection of popular, similar collection of users; Edit collection; Delete, the classification of all select Delete; Have to add shopping cart function search function cannot be searched	Attached to the "my racket" display; Classified collection; Collection time; can only set whether to share; Delete, the classification of all select Delete; Products can be selected for comparison; Have the function of adding shopping cart; A single collection of shopping, shop links Collection features searchable	Pat's comparison function is very thin, at the same time does not have the similar product to compare is completely meaningless, and does not support Firefox; Taobao's backstage display is perfect, the highlight of the collection of popularity can promote the purchase of potential buyers, and AH for the collection part of the display is insufficient.

With Taobao, Ah, Pat collection function part diagram:

Front Display Interface

Background Display Interface

Summarize:
Compared to the three, Amoy Treasure Collection function to do the most complex, but also relatively perfect, but there is no close relationship with the purchase behavior, more focus on and marketing; yes, the collection function is simple and practical, more emphasis on and user record collection, for the potential users of the inducement of purchasing behavior is insufficient ; The collection is monotonous and the user is too selective, and some of the features are important (individual collections are purchased and shopped), but they are not highlighted in interaction and vision.
In fact, the collection function of the three did not have much to do with the purchase of the relationship between the collection can actually and promotions, new products and other sales behavior relationship . For example, you can tell the collection E71 but has not bought the user, the merchant's E71 mobile phone price reduction of more than 100, you can start to buy, you can notify the collection of T-shirt store users, the shop because of the seasonal will have a big sale.

31 Points supplement and discussion
1, for the collection function, three websites all use the function of the button, why not the link?
2, the collection function and shopping cart function is there the same place? the existing design is both a shopping cart and a collection, can be converted between the two? For example, when the product in the Favorites folder from out of stock to the status of the goods can be transferred to the shopping cart, prompting the user to purchase the order.
3, for the C2C class of the site similar collection of products need to be compared? What about the same kind of products for business-to-business websites?
4. How does the collection function affect the credit rating system? Not only for the product but also for the shop
5. Where should the location of the Favorites button be? What kind of state will users go to collect? See the basic information of the product or read the basic information and detailed description of the product?