Analysis on the operation mode of securities websites

I had a lot of feelings about the financial website situation with my friends the day before yesterday. This gave me a clearer idea about the operation of the financial website, focusing on the needs of investors, how to better analyze the market for shareholder services
For an ordinary investor, there are six major needs: information, analysis, training, communication, quotations, and transactions. Training and communication can only be regarded as one type, so I thought of him as five major demands: information, analysis, communication, quotations, and transactions.
1. The market service is monopolized by great wisdom and Qianlong software. However, over the past few years, great wisdom has gained a rapid momentum, defeating Qianlong software and taking up 70% of the market share. Its original information mines are favored by advertising investors. However, in, great intelligence launched the securities World website and launched the information charging product, extending its reach to the information and analysis fields.
2. Transaction Services are monopolized by flush software, occupying 70% of the market share. It also integrates the market analysis function and adds information functions, especially the live broadcasting function, in, it is tempting for investors.
3. Communication and training are some forums: MACD, ideal, financial sector forums, etc. These are mainly forums created by individuals out of interests.
4. Information services can be divided into three types:
First, commercial websites such as CICC online, finance, Hexun News, securities star, Dongfang fortune network, and China Fortune network
Second, official websites such as China securities network and Panorama Network
Third, special websites such as investment today, securities and exchange, investment of 360 and some personal websites.
5. The analysis service is the profit point of financial websites. To survive a website, you must focus on analysis and start product sales. Analysis Services can be divided into three types:
First, software data and market analysis, such software with strong adhesion, such as the financial sector and Shenglong software, will produce dependencies once users use the software for a period of time. In addition, the entry threshold is relatively high, which requires not only securities analysis talents, but also software development talents.
Second, information analysis reports and stock reviews. This approach has a lower threshold than software. As long as you have the securities analysis talents, you can produce information products. Therefore, this model is currently the most widely used, basically, every commercial website sells this product.
Third, the membership-based consulting model, which can be extended to popular member consulting companies. They mainly rely on TV stock evaluation programs to attract the attention of low-end investors and to attract members by pulling the daily limit, after the stockholders become members, they will continue to resort to continuous upgrades to trick the stockholders into money. This mode has gradually declined with the regulation of the China Securities Regulatory Commission on member consultation.