Many E-commerce site to do optimization, in fact, only to do site traffic, especially small and medium-sized sites. If we rely on the outside chain to optimize this formal website, I personally feel very regrettable. Because the way to improve the flow of many, not only through the keyword rankings, website promotion also let more people know will contribute a lot of traffic. However, it can be seen that most small and medium web sites to obtain traffic means single, only rely on search engines. Of course, E-commerce site as a lifeline, when the conversion rate to a certain extent difficult to break through, the site's traffic is particularly critical. and promote the site to obtain traffic is more difficult, so many webmaster easier to choose the way to use keyword ranking, dead knock search engine, choose grey hat means optimization, not anger search engine, but can get considerable traffic.
Said a lot of reasons to use gray caps, I would like to talk about their own grey hat, some of the ideas from personal website experience, I hope to see different insights, learn to discuss, improve my understanding of search engine optimization.
(1) Search engine loopholes can be used, but to do a good job of the pros and cons analysis, but also to take precautions
Also remember left-right to reduce the mass weight loss Station group, once let Baidu miserable, and then Baidu related algorithm adjustment, station group of collective by K, this also shows the use of black hat means can realize myth, also can be searched severely. Web sites abandoned by search engines will have to be revived, which is very difficult. So the method of black hat does not say long, get the punishment cost too much.
Like the end of June Baidu rectification, a lot of Taobao ranked straight down, can be called Taobao customer encounters. This means that Baidu search for webmaster use of the purchase of the key words of the gray cap behavior began to reverse, Taobao guests in addition to complain has been unable to resist. This in fact also shows that in the use of gray hat optimization, but also to do enough to prepare to deal with the changes in Baidu algorithm in order to remain invincible.
(2) Don't let gray hat become the main content of website SEO work
We have heard that the SEO method is to send out the chain, and then we heard that now is more simple, is the purchase of links. As long as the quality of the control link (such as the general PR, snapshots, weights, included, the number of exports, etc.), the first link to direct transmission of high weights, and purchase links to the site is carefully selected. Such high-quality links to ensure that the keyword ranking promotion. But search engines are unlikely to allow this loophole to exist, and the purchase link itself is a special kind of link, and can not cover other outside the chain way. Therefore, keep the diversity of the chain is what we have been trying to do, do not let the SEO way too simple.
(3) How we should choose the right direction to cope with the pressure
Many stationmaster all say, we want to optimize, of course will choose white cap, because white hat has too many correct theories. But it's not like that in reality. The white hat needs to persist for a long time, and we can't afford to wait for the test. In the face of superior pressure, helpless, slow progress even their own can not persuade, how to draw a grand blueprint for the superior. and the site optimization staff is insufficient, how to implement the white hat. This is really the difficult choice that seoer encounters, many times do push oneself to gamble, even if win once also can explain own value. I think that the desperate is not seoer should be the mentality, as far as possible to do the right things, but also need to consider the aspects to consider, so that the search engine optimization rules in the implementation of the specific work.
As an E-commerce return network (http://www.fanhuan.com), will not choose a black hat to adventure, and white Hat optimization method also makes the optimizer stretched, it is difficult to effectively improve the ranking of the site. Once listened to a friend elaborated this society only has the courage big person easy to make a fortune, the rule acts only then to be able to live peacefully, but the wealth desperate person not only has ruined own rich dream, also sends oneself to the prison. Very similar examples, see a lot of bold seoer implement white hat at the same time, add some grey hat means to do optimization, grasp the good degree, it is easy to see results.