Analysis on the optimization idea outside the medical station

SEO refers to the relevant medical industry, often let people think of the competition between the site situation. Referring to the relevant cases, the author divided into portals, questions and answers, the hospital three major types of medical sites. Because of the competition between the industry, resulting in a large number of pages copied replication. Station outside the station layout strategy and other unreasonable problems.

In the case of hospital website, the possibility of direct page user conversion is almost 0. This type of site should focus on the establishment of hospital brand, through reference, consultation, booking and other channels to achieve user transformation. The author takes a website as an example to analyze the optimization idea of the station.

General optimization work:

Related articles published (such as: Anchor text interlock), outside the chain included promotion (such as: keyword placeholder), bidding platform applications, site optimization layout (such as: URL simplification, page design, keyword coverage), and so on, here no longer do too much base list.

Case Site Analysis:

　　

(site included information at a glance)

With the IP site query results show that there are 5 thematic subordinate types of sites, with different target keywords to distinguish between the establishment. Another site under the other site dedicated to Baidu bidding, and other types of sites with the same name to distinguish. The status of this station group, in addition to the combination of portals, hospital sites, at the same time built a women's theme type Forum cross RELATED links.

The following figure is a partial reverse link analysis of the site, sorted by the blocks in the picture. The site to classify information directory as the main release platform, the title of disease-related and other target keywords for the text. See also a news portal soft text, as a broad distribution of external links work. The original link output of the relevant articles in the station can increase the related function of the reverse link.

　　

(Site search data list)

In fact, outside the station to promote the work, we suggest that we can start from different. The traditional form of advertising articles, means low efficiency, slow, high deletion and so on. At present, a variety of emerging platforms, micro-BO, group purchase, light blog, etc., through different forms of advertising implantation, so as to maximize the external effect of the station.

To sum up, the general optimization work for example. Seoer's work is nothing more than the chain and content of both. Take this website for example, as the station group mode operation of the related results is ideal. But the similarity is too high, the same server, in-station assimilation and other problems, there is also the risk of being punished jointly.

The author PostScript:

When analyzing the relevant work of the case site, it is found that the station group has the same URL and directory structure in the station, and the related simplification work is completely neglected. Not only that, the site's related design layout, there are also many problems. For the medical website user Experience analysis, see the next site analysis of the article.

Original from: http://www.seoide.com/analysis-of-medical-station-link.html (reprint please specify: Search meaning SEO)

Wen/Zhouxiaofeng