Analysis on the ranking factors of long tail keywords in medical industry

At present, the concept of long tail keyword has been deep into every webmaster's psychology, long tail keyword is mainly for the 28 principle of another aspect, the current application in the SEO is particularly extensive, especially those large portal sites, but also through the hundreds of thousands of, millions of of the long tail keyword to bring a lot of traffic. After each webmaster determines the key words, began to pursue those relatively less competition, easier to get a good search engine rankings of the long tail keyword, so that in the market to get a cup of soup, in fact, this is the only small webmaster and portal competition The only way out, can be described as the image of the countryside surrounded by the city bar, Small and medium-sized webmaster by optimizing these long tail keywords, and provide content to match these searches to attract visitors to find these specific product information for the site to bring valuable traffic.

In fact, long tail keywords are very effective in attracting traffic. More importantly, there are thousands of long tail keywords, can always let the webmaster look for use, this is a vast space, and because the competition is small, it is easy to do up, and can bring more effective flow, but, in the medical industry, because the competition in this industry is quite fierce, A large number of long tail keywords are omnipotent webmaster dug out and carry out construction, this is due to the competition in this industry exist objective phenomenon. Therefore, in the medical profession, not only to choose good long tail keywords, but also to consider how to make their long tail keyword can have a good ranking, this is the true meaning of the place.

Then, the same long tail keyword, ranking is obviously a difference, such as very simple "Guangzhou people Hospital where good" and so on, you will find that the same is included in this long tail keyword, but the ranking is different, then, what caused the difference in the rankings? Here, let's analyze it.

First: Long tail keyword matching degree, according to Baidu's word segmentation algorithm, Baidu is based on the search keyword and the results of the title match to rank, from the above can be seen in front of a few many have exactly matched this long tail word, but there is not a complete match also has a ranking, which means that Rankings are not only related to the degree of match, but also to the weight of the site.

Second: The weight of the site, the higher the weight of the site, long tail keyword matching the better, ranking the better.

Third: Snapshot of the time, in general, the snapshot time, although not the absolute relationship with the rankings, but because in the medical industry competition, Baidu rarely put a snapshot of the old row in front, basically is relatively new, means that we must constantly update the content of the release.

Four: The ranking of the page long tail keyword density is reasonable, this is also a very important reason, in general, the ranking keyword on the page of the keyword density is reasonable, can be upgraded rankings.

The URL level of the page where the rank is located, under normal circumstances, the deeper the URL level, the more unfavorable to spiders crawling, want to get a good ranking is also difficult, but some of the weight of a very high site, through reasonable settings and transfer weight, although the URL is very deep, but still can get a good ranking, This is why a large station of the deeper inside page can also get the ranking factor.

Sixth: The number of clicks on the page, the more Web site clicks, the greater the chance of getting a good ranking, this has been recognized by Baidu.

As you can see from the picture above, information classification of the site's weight more and more high, ranked in the front is basically classified information station, which led to a large number of traffic into the classification information station, which also affected some of the SEO workers to focus on the classification of information stations, occupy rankings, gain visibility and so on, Sometimes it will inevitably affect the confidence to do site content construction. This is a problem, but as stationmaster, can only through all the way to find good long tail keyword, do high-quality chain, to try to share a cup of soup. Perhaps, for SEO, this is the best of times, but also the worst of times.

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