Analysis on the SEO, user experience and marketing means of the three classification pages in Jingdong (II.)

Yesterday in the "Analysis of the Beijing-East Three classification page of the SEO, user experience and marketing means (a)" I said the navigation here, today continue to see the following.

　　

Slide: Analysis of so many pages, we found that all categories of the home page has a large slide, the role of the slide here is not long-winded, almost all of the special events and so on, people are always interested in the various activities of the merchant, In addition to its staff carefully designed slide big picture and its very attractive feature activity page, as long as you are to this product has a certain purchase desire, then you generally are difficult not to single.

Recommended today: Jingdong recommended these products based on what I do not know, also can not find out, after all, I am not its staff, nor pop business. But its purpose is very clear, everyone can understand, everyone shopping when all have a same mentality: if it believes in a certain brand, then it recommended to your products you will consider priority to buy! It is obvious that the users to Jingdong basically are believed in Jingdong, its recommended to the user's products, The user's confidence in these products will naturally be higher than the other products, then the volume is naturally higher so a little bit.

Limited-timed snapping: the word "limited" is clearly to give users a sense of compactness, which is the common practice of all businesses, especially in Taobao is used indiscriminately. Jing Dong This used just right, came to the "Everyone Electricity" section of users, certainly most of them are interested in these products, of course, the interest does not mean that the user now need Ah, so I use the word "time" to give him a compact sense, while the word "snapping" further remind users, fast to rob, slow the action is gone.

　　

Chinese cabbage prices will fluctuate, not to mention the replacement of such a fast electronic products, time to the latest price reduction of products to the user, there are two advantages:

1: In a lot of real stores, commodity even if the price is lowered, if the user does not understand the market, the sales staff will rarely be proactive to remind users; Jingdong here to show users, so that users feel here to buy things do not pit dad, the price of products can be seen at any time, to give users a sense of security.

2: The price of products, the user's attractiveness must be relatively large, after all, everyone likes to buy expensive things. For example, the first product in the image above, if the user's friend just bought a, the price is 1999, he is also considering whether to buy a, then this user see this price reduction information, his desire to purchase must be unlimited amplification, vanity plus really real price, this single transaction rate must be over 70%.

　　

The new product must not be needed by all users, but I think a lot of users will be able to understand what this thing is to do with, some users look, will leave to find the products they need, but some users will feel that this product seems to be used later, the collection; There are also a number of users found that the product itself now seems to need, more understanding, know more people, then the order comes naturally ...

　　

The sale of the word naked temptation users, these things are really cheap.

There are * people evaluation, Jing Dong himself said again to hear, again how to cheat, a lot of users will feel that it is a bit of Wang Po sell melon Feeling, since you think this is puff, then go to see other users are how to evaluate it, the user's evaluation is true, good is good, bad is bad, basically no one will talk nonsense, Other users a sincere praise is often the key to an order deal.

　　

Sun single area and praise Jiapin rankings of these two are all around the user evaluation to, generally are users to buy the products will be taken out of the sun, of course, there are a small number of users are used to feel dissatisfied with other users to a warning, although there is a bad comment, But I think Jingdong's staff will never be stupid enough to put the bad products here ...

Praise "Jiapin" list I also see every one, all is the praise of the same, such a large acclaim + users sincerely evaluation, it is possible to directly get to the no goods (of course do not rule out this product is really no goods state ...).

　　

In "Analysis of Jingdong Mall User Center user experience and marketing means (c)" We mentioned a very important factor: User behavior!

Here is more proof that Jingdong is very important to user behavior, here not only the user recently in the current category to browse the products, but also according to the user has browsed the products and then recommended a number of products.

Few users will go to a product that they are not interested in, the premise of the order is to users to see our final product page, otherwise the user did not see, what is in vain, since the user browsed this product page, then the product has come out of the first step, for this user is to have a certain marketing value, We have to write it down and show it to the user, remind him to look at the merchandise, and make it as much as possible for the user to buy the product.

The user has not purchased the products after browsing them, that means that users do not need these products at this time, or what are the deficiencies of these products to make users dissatisfied (the most important point is: User evaluation); Users are not satisfied with these, but I can not give up ah, you are not satisfied with these, Then I will be based on the products you have browsed to recommend the relevant products to you. On the right "guess" four pages I have looked carefully, completely can see, the right "guess" these products and the left of the record are the same brand, praise more, and product properties of small differences in products, this "guess" is quite accurate, this is certainly more than the random display of the product turnover is much higher.

The analysis of this page is finished, and finally summed up:

Concise title, in line with the "Baidu Search engine Optimization Guide"; long tail word collocation clever; keywords do not stack, natural distribution; anchor text distribution in the station is reasonable, in addition to the same level of classification navigation, there is no other than this kind of irrelevant information, the page concise and clear; all products show around three major elements: User psychology, user behavior, user evaluation!

Summed up may not be very good, but the three major elements of E-commerce site is the most important, do the electrical business site friends must pay attention to these three elements Oh!

Well, today on the analysis to this, I hope we pay more attention to what the little brother wrong place also please correct me, after all, we all need to learn, only we can improve the exchange of learning.

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