Analysis on the typical application of Sybase in household appliance circulation industry

< market background >

In recent years, with the rapid development of China's household electrical appliances industry, competition is becoming increasingly fierce, in which the domestic appliance circulation industry competition is particularly fierce. After China's entry into WTO, the competition pattern and prospect of domestic home appliance market begin to change, the new Chinese household appliance Enterprise is facing the impact of traditional commercial fission, and should deal with global rules and enterprises ' competition. So some regional electrical appliance circulation Enterprises began to carry out the defense of the Alliance, Gome, triple, suning, such as domestic large-scale household appliances chain enterprises to further accelerate the pace of covering the whole country. The establishment of nationwide sales network has become a trend and direction of household electrical appliance circulation industry. Competition is not only a regional competition, but a national competition.

The market is the linkage, along with the market rule, the competition pattern and the competitor and so on many kinds of factors change, the electric appliance circulation Enterprise's management strategy, the management method, the managerial idea, as well as the accounting system and the service system certainly also must begin to change along with it. The information operation and management of the enterprise becomes a hot topic in the household appliance circulation industry. 2002 global retail giant Wal-Mart is able to surpass the oil, automobile, electrical and High-tech industry's many rivals, the first to rise as the world's largest leader in the enterprise, the first secret is the use of IT technology to support its modern logistics, so that "every day low price" small profits but quick turnover.

From the experience of international advanced Enterprise Development, we can see that the effective implementation of enterprise informatization can become an effective supply chain (SCM), so that in the market competition so fierce today, the greatest degree of reduction in operating costs to benefit the people; At the same time, information construction can also help enterprises to analyze the needs of consumers from various business data. , and then meet the needs of customers. We can even clearly see that the level of information is not high enterprises will gradually withdraw from the market competition stage. Kmart (Kmart), once the largest discount retailer in the United States, is the root cause of its decline.

In such a large market background under the country's largest home appliance chain-Beijing Gome Electric Co., Ltd. began to speed up the pace of their information ...

Project background

Beijing Gome Electric Co., Ltd. is a household appliances and communications products, retail, distribution, logistics, services in one of the Super large group. At present, in Beijing, Shanghai, Guangzhou, Hong Kong and other places with dozens of foreign operators, hundreds of direct stores, annual sales of tens of billions of dollars or more. In recent years, with the rapid expansion of the company's development, the company's management model, management structure, mode of operation, business processes, accounting system, as well as logistics distribution and after-sale service system, needs to be based on the development characteristics of home appliances industry to reorganize, optimize and improve. So, far-sighted Gome began to build: the Enterprise Supply Chain system (SCM). In order to fundamentally improve and integrate the enterprise's "group-branch-store-franchise" management model, management functions, mode of operation, operating means, accounting level, as well as information sharing issues. At the same time, optimize the reorganization of the enterprise "material flow, capital flow, information flow, service flow" for the enterprise's Low-cost expansion to provide protection.

To achieve these objectives, the choice of a large number of industry experience, and to provide a complete industry consulting, restructuring, optimization program of specialized companies, is to ensure "high starting point and efficient, advanced and applicable, stability and security, service and promotion" to establish an enterprise system of basic protection. In this way, after 1.5 of system selection, from a large number of domestic and foreign competitors, the world's leading data management and enterprise integration solution provider Sybase and Wuhan Golden Power Software Co., Ltd. finally won the unanimous approval of the Gome leadership.

In the Enterprise informatization Construction, the Beijing Gome Electric Appliance Limited Company will implement "the Golden Force Supply chain system JL SCM" in the whole country, this system uses the Sybase new Edition Enterprise Intelligence relational database product adaptive Server Enterprise 12.5 (ASE12.5) and replication server products Sybase Replication Server, developed by Wuhan Golden Power Software Co., Ltd. and assisted in its implementation. At present, the system has been successfully opened in Gome headquarters in Beijing, Qingdao Branch and Jinan branch, and plans to implement it throughout the year in Wuhan, Hangzhou, Shenyang, Beijing, Shanghai, Tianjin, Chongqing, Chengdu, Xian, Hong Kong and other national branches and stores. The extensive implementation of the supply chain system will greatly improve the operation and modernization of the Gome electric appliance industry management level.

Solution

Gome implementation of the "Golden power supply Chain system JL SCM", from the modern enterprise concept, logistics system and all-round service perspective, completely solve the enterprise decision-making, planning, management, accounting, management, logistics, services, personnel and e-commerce issues. And the opening of the system directly led to the 51 period of this year Qingdao Company's sales first May highest performance. The implementation of this system conversion, from the management point of view, optimize the group-branch-store workflow, business processes, logistics processes, service processes, as well as accounting system and document circulation links; From the direct application of the effect, straighten out and improve the sales from the single, delivery, distribution, installation, maintenance, to purchase, The speed and efficiency of the settlement. Its application, has been the full affirmation of gome decision-making.

In the whole supply chain system, the choice of database has incomparable importance. So this system chooses Sybase's powerful enterprise intelligence relational database Products Adaptive Server Enterprise 12.5 (ASE12.5) and replication server products Sybase Replication server. ASE is a highly popular high-performance Enterprise Intelligence relational database with an open, scalable architecture, easy-to-use transaction processing system, and low maintenance costs. This is especially critical for low profit online business operations. Sybase's replication server provides a very flexible means of information distribution to adapt to changes in business requirements. It has a mature and efficient technology, providing flexible solutions, the ability to meet key business needs, including the distribution of real-time information to remote locations, consolidation of information at the lower levels, real-time decision support and ongoing operations, and implementation of these requirements in a heterogeneous environment, and support for higher-level local customization capabilities. After repeated investigation and demonstration, the final Gome implementation of the "Golden Force Supply Chain system JL SCM" adopted such as the drawings of the design ideas.

Topology diagram of Data Warehouse system