Analysis on three elements of SEO optimization of enterprise website

The author was previously a head of IT department of a company, also responsible for the maintenance of corporate web site, think of that time the corporate web site, maintenance can be said to be extremely simple, as long as the company to cooperate with the establishment of the website, and then almost nothing, the site is not changed for two years that is normal, Only occasionally released some company's latest news, it is only a few months to come once, such a corporate website, spent a lot of money, but the effect of marketing is very poor! At that time the corporate web site is almost always the case, the enterprise on the site, the most is posing, so that partners, or potential customers know, Own company also has a website just!

But with the rapid development of E-commerce in the past two years, more and more enterprises, has gained a lot of benefits from the great changes in the Internet, this let many quiet in the past the site as a façade of business owners, also began to stir up the Internet, use the Internet to bring more orders to their own enterprises, so , the past kind of enterprise Web site construction, nature can not meet the needs of people, the following author to talk about the enterprise site to optimize the SEO need to master the three elements!

　One: The website location is clear, the key words set up can not change casually

For an enterprise, when setting the website keyword, may feel that there are a lot of keywords, because enterprises do products or can serve the project, often not a word can be said to finish, not a keyword can be summed up, if the scope of the keyword set too wide, it is not conducive to the construction of the site content , if set too fine, that may cause the enterprise website content is not comprehensive, therefore, the author believes that the core positioning of the corporate web site, should be based on the general direction, such as rubber and plastic industry, it should be rubber and plastic products to the rubber and plastic products to the precision of rubber product to electronic precision rubber products, such as the way the keyword progressive, This can be from big to small covers the main project of the Enterprise!

　Two: The website space is the foundation, chooses the appropriate website space according to the enterprise type

Now through the Internet to do the sale of enterprises, there are many foreign trade enterprises, for these enterprises, in the choice of site space, we must give priority to choose foreign space, because such enterprises are mainly facing the user is from abroad, and if it is to do domestic enterprises, the natural priority to choose the domestic space, in the choice of space, Can not find some private IDC suppliers, must look for those who praise the quality of the IDC supplier, because the stability of the space often determines the ultimate effect of SEO optimization, but also is the basis of SEO optimization, so in the choice of space on the site must not be reluctant to spend money, otherwise it will directly affect the final site operation!

Third: The Enterprise website outside the chain and content optimization

This is the most critical two parts of Enterprise website optimization, outside the chain construction is best to be able to pass and some of the industry-class sites for Friends chain, on the other hand, through a variety of Baidu news source media to carry out the optimization of the chain, because in these media with their own site anchor text link, On the one hand can help promote their own brand of enterprise, on the other hand through the import of the chain weight, can also help enterprises get a better ranking!

And in the content of the site construction, more to the spirit of collection, reprint, the original combination of the way to update, because for some enterprise-class news, most of their own writing does not come, so the content of course to carry out the appropriate collection and reprint, and the detailed description of their products, it must be original, but also meticulously original, This not only can enhance the content of the site included, but also to enhance the site's user experience degree!

The enterprise website wants to optimize the SEO to do well, should be strictly according to the above three elements to carry out, do not lazy, because in the site optimization, there is no free lunch, when you encounter those who can through the black chain, through cheating can quickly help your site to get the ranking of the so-called professionals, You must be quick to say no to him! This article source: http://www.wowawowa.cn/i wow i wow A5 start, reprint please specify, thank you!