Analysis SEO optimization: Abandon hot, engage in long tail flow growth is kingly

Keyword selection related to the development of Web site achievements, hot keywords can bring a lot of traffic, so many webmasters in locating the site keyword when choosing "Hot word" optimization. However, the advantages of both disadvantages, high flow returns at the same time need more competitive pressure and optimization difficulties, resulting in a number of sites in the keyword optimization has always been half dead. Is there a weight on the website? There, but not high, in the face of this situation and what to do? The author thinks: Discard the choice of hot keyword, carry on the position of long tail word is the most appropriate. Let a step is not a fallback, but to more easily achieve the development of space, so that the use of long tail to increase the volume of traffic.

　One: Why abandon hot, choose long tail?

The last paragraph we said that the Hot keyword is "half-dead" state, the main reason is that the competitive pressure is too high, and the new station itself is a low power is an important factor. And in terms of the long tail, the competitive pressure is nothing but much lower. and long tail words often have a feature: Positioning precision users, along with the flow of long tail words, often also bring the most direct intention, if applied to business products in the profit, will inevitably contribute to the promotion of the exchange rate. and a good website, there are at least dozens of or even hundreds of thousands of long tail words. It is conceivable that if these long tail words can bring accurate users, its effect is no doubt weaker than the main keyword optimization, or even take some large portals, its long tail words with the effect is much higher. At the same time, the selection of long tail words to do optimization, but also to the early weight of the training, in the weight of the cumulative process can also be added to the Core keyword optimization.

　Second: How to select the Long tail words?

The long tail word is simple, is to the core key word of an expansion, such as: QQ, its long tail word can be "Tencent qq,qq2011." But the selection of long tail words to do optimization is not blind to the extension of the main keyword, there are many owners in the selection of long tail words are often defined in some "partial words, cold words", and finally even do thousands of words what is the use? The choice of long tail words should be combined with the core keyword itself, the speech heat to locate, one itself is not too hot, But there is still a lot of difficulty in optimizing the core keywords, its long tail is undoubtedly the shorter, the more natural the better. In the choice of long tail words mainly: In line with user search habits, select the most accurate and easy with the flow of long tail words, can be a phrase or a sentence can be.

　Three: How does the long tail word dig?

A: Logical reasoning, simply that inference user's search habits, users will be what long tail word search, so that users search to define the long tail word, thereby promoting the birth of precision traffic.

B: Using tools like some of the "keyword mining" tools now, are able to dig long tail word good analysis software, not only listed a lot of long tail words, even on its search degree, and the number of related content pages have a description, can be said to play a good long tail word screening role.

C: Search engine Baidu Drop-down box, many owners are also aware that there are some days before the brush Baidu Drop-down box is a fad. I want to say is, Baidu Drop-down if no cheating in the case, the significance is often the user attention to a certain degree after the display of the hint. User-friendly search, but also facilitate the webmaster for the dropdown box to display the content, and the selection of long tail words optimization.

D: Tool statistics, generally speaking, flow statistics tools are directly statistics of the source of the keywords, analysis of the user is through which keywords came to the site, the effect is what. Catch these, and then have targeted to do long tail words, nothing is a good way.

E: keyword prefix, in the hot keyword plus the prefix is the key word length end effect of the extension effect, such as: The main keyword for QQ, then we can extend the "streamlined QQ, show ipqq ..." for the different needs of the market users, can also do a good job.

F: Ask the long tail word, there are many people in the keyword optimization when the choice of such optimization, such as: SEO optimization which home good, SEO is what ... Finally, it can bring good results. Undoubtedly, this is the successful long tail word optimization case.

Long tail words used properly with the effect of the same is not lost in the main keyword, but its difficulty is undoubtedly much smaller. Webmaster in the Site keyword optimization, you can moderate the long tail word optimization, the effect is better. Although the flow of a single long tail word is small, it can not be neglected after its quantization effect. Beijing www.seostudy.org, such as reprint please keep.