Analyze competitor site keyword rankings from six aspects

Optimization of a keyword Baidu rankings for a long time, ranked not stable on the habit of analyzing others. Now find a station that has been better than me to optimize the standing. Can often appear on the first page of Baidu. So I to this competitor's station carries on my analysis, hoped that from its analysis can have the effective help to own station's rank. And the letter mainly from the following six aspects of the analysis of the competitor ranking

　First: Website domain name history

There is a saying, the longer the domain name of the site in the weight ranking algorithm will have a certain advantage, this year, the Bo Hundred excellent competition when a domain name has attracted much attention. So here's where I start with this. By querying the station's domain name and station time and I optimized the station time is 09 years. So the site history of this website is ruled out

Second: Website content update

Search engine included articles to emphasize the value of the Web page, and original content is very targeted. The content of the original is not that there is no online, we grumble, but around the title and site to do valuable content, so I through the analysis, his station content update did not I do deliberately, will be reproduced other articles, but not false original. And one of the most important point is that the station every day there will be a large number of sites reproduced, from the articles reprinted, but not a few will be left back chain. It seems to be inconsistent with our usual thinking. I believe many webmaster friends are first in their own site is included, submitted to the major sites with links reproduced, if not with links may not be too big effect. And this station is reproduced the article is basically very difficult to be Miao, basically is reproduced the station first included after the second day is included. So the effect of the original piece was diluted in this way. This also excludes

Third: The header file of the website

Often visit A5 and other webmaster, has been to see a lot of predecessors in the emphasis on the header file part of the keyword piling. I have also been deeply affected. But what is the keyword piling up, but I still did not get a clear standard. Opponents of the station from title, to description, keywords all reflect the importance of repetition of key words! This seems to deviate from our usual idea. Of course, here's the key word is only it to do the keywords are written on the title. and repeat on the keywords. But found his standing in Google's ranking is very poor, although there is no from the analysis of the document to get Baidu's harvest, but Google's ranking tells me not to do so. So this is not worth learning from.

　Four: The website inside the chain constructs

This site is not ideal from what we can see. Basically have only one homepage anchor link, and did not carry on the optimization construction of the inner chain, basically did not, this excludes. and the overall content of the site is not very large. and optimization of the station almost, which is not compared to the optimization station has too much advantage

　Chapter Five: links to the website

Through analysis, found that the number of friends and the quality of the site is significantly higher than I optimized the station. The number of more than and letter-optimized station 8 more, the quality of the view there is a greater difference. Usually we exchange links from the link platform to exchange, so not only convenient but also very efficient. But this does not know whether you have found a disadvantage: you have friends in the station there are other people, and you will probably suddenly find out how and you do friends chain many of the site's friends so familiar with it? The circle is too small can not help but have station group or cross chain suspicion.

The station friend chain is different, some friend chain in the mainstream link platform basically cannot find, and some basic is the comparison profession professional station, although their PR also is not high, but if is the user sees also will feel the profession. The ultimate goal of search engines is always to meet the needs of users, in the talk of profitability. For this station friend chain analysis also found a problem, that is the station's target keyword selection is very rich. It's not as limited to a keyword as the station I'm optimizing. As for this result, I find it really effective to see what other keywords I have done on the site.

　The website's Reverse link construction

First look at the picture:

　　

Search through webmaster tools found in the chain of Baidu and the letter optimization of the station more than it, but Yahoo back on the data let me blush. Comparison of the number of reading, you need to refine. Query Baidu chain, found that many links in the site is called the chain is from a station title to, and some of the site is returned internally, these are obviously more and no effect. Then look at the Yahoo back chain, the specific query, found that the station's trans-chain is very wide, and many are the industry's reverse chain. And I optimize the station this aspect is very low-key! Breadth and depth are not enough.

From the comparison of the analysis summed up the position of the station to teach good: that is outside the chain construction! This is the only thing I can be sure of. Through the analysis of this keyword competitor. I will later in the work of several other stations are also in this area of optimization, improve the quality and quantity of the chain and a wide range. This article the Elderly Network (www.laoren.cn) and the letter website optimization experience to share, A5 start, reprint please keep the link. Thank you!