Analyze the effect of title keyword matching on keyword ranking

Site title for keyword ranking to take an important role, but we found that the site title can write the keyword is not much, we can not put all the keywords are stacked on top, so not only will disperse the weight of title, but also affect the user experience, so we set the title, Should put their important target keywords on top, many sites now set site title is summed up in a sentence, and this can cover a lot of keywords, although not exactly match, but also can produce good results.

is the exact match more advantageous to the keyword ranking?

Seoer have always been more focused on the exact match, think this is more advantageous to the keyword ranking, but we search for keywords, and will find that many do not exactly match the site, ranking is very close to the front, such as our search SEO blog, this keyword, we will find the top five of the site, None of the keywords are exactly the same as SEO blogs:

　　

SEO blog From this keyword we can find that the SEO blog has exactly the matching site, are ranked in the back, this can be sure that the keyword rankings and complete matching does not matter? That means the exact match is not important to the keyword ranking? In fact, the factors that affect keyword ranking is not only the keyword matching degree, The following two situations are also included:

First, in-site keyword matching degree

A lot of seoer think that as long as the site title appeared the key words OK, can be complacent to optimize the keyword, in fact, this is not enough, we should take into account the content of our station, if only the site title on the keyword, and the content does not embody this keyword, We can see that this keyword is not related to the content of our website, and the number of the keywords appear is very few, keyword density is not enough, although now feel the keyword density of keyword rankings, but the search engine may be density to determine whether the content of the site is related to this keyword.

Second, anchor text affect the ranking of keywords

SEO Blog Above we can see that they do not exactly match, but through the chain of inquiries can be drawn, they have to do a lot of SEO blog this keyword anchor text outside the chain, so that keyword generation rankings, in fact, the chain of the impact of the keyword ranking is very large, many Web site content is not how, but it is very strong outside the chain, Through the chain to drive the ranking of keywords, the most obvious is that some of the mall-type site, the station is mainly in the form of pictures, to enhance the keyword in addition to the chain or outside the chain.

Third, the site's weight impact keyword ranking

SEO blog from the top five of the site, you can find that they are very good weight of the site, this is as long as their site title or described inside the SEO or blog two keywords, they will automatically match, resulting in keyword ranking, If you can also publish a few SEO blog this anchor text link, of course, the effect will be more obvious.

For the site title this piece of analysis can only so much, I am rookie, contact SEO is not much, thank A5 can give me this opportunity, I hope we have a better way not to forget to communicate with me. Article by Gift tea prices (http://www.zuipin.cn/chaju.html) Small series of original, reprinted annotated article source.