Analyze the health of the site from the site traffic sources

Today, I would like to talk about the source of traffic from the site to analyze the health of the site, the source of traffic, divided into three kinds of search engine import, outside the chain of import and direct input URL import. From these three kinds of traffic source ratio can analyze the site's health, site optimization of the success and inadequacy, and then targeted to promote the best website, so that the site to thrive.

First, through the source of the author's web site to analyze the source of traffic and from the source of traffic analysis of the site's health, advantages and disadvantages. This is the September 28, 2011 Flow Source chart.

　　

From the figure we can see the author's station surfphpseo.com, search engine source, Baidu 42.6%, Google from Google International and Google Taiwan each to a total of 4.2%, then the search engine traffic source station 46.8%, direct input web site accounted for 36.2%; outer chain source Station 17%

Today in this proportion to talk about the health of the site.

1, the search engine source analysis

I think that the search engine source accounted for about 50% of the most reasonable, if the search engine share too little, that the site optimization is not in place, site optimization problems, or keyword selection problem, or keyword ranking has problems, need to make efforts to do site optimization, site optimization is the next step of the focus of work.

Then you will say that the higher the search engine share the better, the site is optimized to do in place, very successful. Indeed, if the search engine has a high share of the source, you can explain that the site optimization done very well. However, we all know that the search engine has uncertain line, if your station which day by the search engine punishment, or down the right, what will happen. The fatal blow to you, such a station is not a healthy station, is very fragile. From another aspect also explains your user experience and the outside chain does not do well.

2, direct input to the source of the Web site analysis

The author thinks 30% is the best, the reason is, if the direct input URL source is very few, explain your user experience and the brand construction is comparatively poor. Users do not want to remember your URL, the author here, the direct search company name source also belongs to the source of direct input URL, because such a source, the user purpose is very clear, is to find your station, just do not remember the URL, but remember your company name.

With the depth of the website promotion, the increase in the share, directly reflects the brand of your site to do the success, just imagine, Baidu has been deeply rooted, you use Baidu, is directly input Baidu website, or Google search Baidu. Of course, the more the ratio is better, but to do 30% is very good, after all, people rarely remember the site.

3. Analysis of external chain sources

Now the search engine attaches importance to the quality of the chain, the number of light outside the chain, the author believes that the chain share in 20% after all good, if the chain share too little, you do not succeed in the chain, need to improve, of course, the quality of the chain not to mention. Also explained that the content of the chain is not high, users do not want to see, only let search engines to see.

The success of the chain should be able to bring a certain amount of traffic, but also that you do outside the chain after all, the user is also interested in the chain construction is a long-term process, as much as possible to do high-quality outside the chain, can bring the flow of the chain, so the quality of the chain will be higher and

Finally, the author concludes that the healthy web site traffic should be a variety of, do not rely too much on the search engine, this is also very dangerous, healthy web site can withstand the fluctuations of the search engine, brand building is the site to promote long-term development must do, the chain should be more diverse, do have the flow of the Website optimization starts with the user experience, the website that the user wants is the successful website.

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