Analyze the page design of the enterprise site based on the user experience

How can enterprise websites improve the user experience of websites from the details? I think a lot of SEOer will think about this problem, because we know the importance of user experience, but looking at the home page design of domestic enterprise sites, how many enterprise sites really care about user experience? A large number of rough enterprise sites allow visitors to directly close the page after viewing it. visitors do not want to stay for a long time. Can they be converted to our users? The following is an example of how enterprise websites design pages based on user experience. First, let's take a look at the head image of an enterprise site.

　　

 

Figure 1: Website logo and navigation information of an enterprise website

Here I would like to ask what is the ultimate goal of enterprise site design? With the development of network marketing and e-commerce, enterprises gradually learn the importance of network marketing, and enterprise sites naturally become the most important platform in online marketing. If you have analyzed enterprise sites, you will find that enterprise sites in China often lack innovation, and many sites are similar, or even basically carved out in a model. The homepage navigation is designed for news centers, enterprise products, about us, and contact us. The navigation part of an enterprise site is the soul of a site design, which best reflects the user experience of the site, as shown in figure 1, the navigation design of this enterprise site is a site with no good user experience. We found that there is no interaction between the enterprise and the visitor in the navigation, I have never thought whether there is a convenient search box for the user's article products for so much content. Next we will analyze the homepage layout of this enterprise site:

　　

 

Figure 2: enterprise introduction and news on important parts of the Home Page

As a visitor entering your enterprise site, what information do they most care about? What services do they want? Maybe you have questions about the use of your enterprise products, such as: Can pregnant women use XX health care medicine? And so on. These questions may not be reflected in the product description because of your negligence. For this part of users, we need to provide a feature such as "help information" to address such requirements of visitors, enterprise websites should be taken into consideration when designing pages, especially the homepage. It is very easy to consider what the user needs and what the enterprise site provides. As for the "Enterprise News" column used by many enterprise sites, I don't think this part should be placed on the homepage. For those who come to our enterprise site, I think few will take the initiative to follow this topic, we can replace "Enterprise News" on the homepage with "online help", so that visitors can submit their own questions and enterprises can answer questions, this improves interaction with visitors and allows visitors to create more original content.

As I mentioned above, many companies place corporate news on the homepage. In fact, this is a kind of detail that does not focus on user experience. Enterprises are still used to putting publicity companies first, allow visitors to passively accept enterprise and product information on the homepage. This part of content is not attractive to visitors, and it cannot really help visitors solve practical problems. To build a corporate brand image, you cannot rely solely on seo, for enterprise websites, if there is traffic, it means that the operation is successful. The real conversion rate is the actual purpose.

Enterprise websites that do not use user experience as the homepage design principles are all rogue. The homepage of an enterprise website is the most important page of the whole site. Therefore, we should pay more attention to it and put the user experience first. This article is based on the humorous joke http://www.xihapu.com/original.