Analyze the real reason why the old station ranked like a roller coaster

Hello everyone, I am a stone. In the process of doing Business station optimization, there will always be some difficult problems, such as the common old station optimization, the keyword ranking is always like a roller coaster, very unstable. Today's ranking is the first three pages, tomorrow may fall to 100, the gap between the two may be dozens of, such a situation let us these seo people very egg pain, but it is difficult to find the real reason, in fact, most SEO problems are difficult to find what is the reason, In most cases, we can only make guesses and analyses based on experience and existing data. To "toothed roll Crusher" as an example, the author of a business station is ranked like a roller coaster, why the old station ranking has not new stable?

　First: Analyze the historical data of the old station and optimize the experience

Old station past data and optimization experience can reveal some clues, the author of this old station, the past ranking has not gone up, there is no professional SEO personnel to maintain, in the author immediately after the modification of the station some unreasonable places, such as anchor text too much, the station has some dead links. Optimization to early, such as the old station in fact, many, but to do the optimization to the author's feeling is not easy, although the old station accumulated a certain weight, but this old station at the beginning did not give Baidu any good impression. To get a good ranking nature is not easy, as for the past has not been down the right, which is even more difficult to say. The author of this enterprise station outside the chain more, but now outside the chain of data, not necessarily have a good ranking, I looked carefully at the "toothed Roll Crusher" The word Baidu first page of the site, almost all of the external chain of data is very few sites, but the quality of the chain is not how much. Today, Baidu does not like the chain of data too many sites, especially the small and medium-sized enterprises outside the chain of junk station.

　Second: Analysis of competitors are also very unstable rankings

Sometimes also can not rule out Baidu Pit Dad factor, Baidu database error is not what new, how to judge is Baidu reason? The most direct way is to observe the ranking of other competitors, of course, it is best to collect the competitor's SEO data, including: keyword ranking, external chain data, snapshot data. The use of locomotive acquisition software can be collected, and then do a system to generate statistics on these data can be, I also want to do a, so basically can detect other Web site data information. If there are many competitors in the rankings, then this must be Baidu again pit Dad, this time do not worry too much, step-by-step optimization on the line. Competitors are always our best teachers, but many SEO people can not analyze the station where others do good, sometimes according to individual cases to draw conclusions. This conclusion is very unscientific, so we have to detect a large number of sites as the object of analysis, compared to the domain name time, chain data, station content, update frequency and other SEO data.

Old Station ranking is very unstable, or has been stagnant, such a situation we encountered a lot, in addition to the formal to do optimization, can only rely on a little luck? Outside the chain + update station "Such an optimization model is not required to innovate?" Join in the chain of the ocean we should be free, high-quality outside the chain can be met and not ask. 2013 content era seems to have arrived, but the ideal SEO and the reality of the SEO gap is still very large, we can not write so many high-quality content, the reality of the Enterprise station optimization we still have to rely on the chain to get a good ranking. What is the proportion of the composition of SEO luck? How much is the scientific analysis? I think that's the obvious difference between a rookie and a master, so that's it for today.

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