Another way to think about SEO is not so important

Every day we get out of the hair outside the chain to increase the number of chain, with a variety of tools to produce a large number of false original articles, the purpose is nothing more than to let search engines included in our website, to the site a higher weight, bring more traffic, for us to bring more revenue. But why today I say SEO is not so important? The following is to say why SEO is not so important reason.

The conversion rate is the key .

I was in a certain construction station company work, this industry competition is very big, to all aspects of technical skills requirements are relatively high, according to everyone's opinion is the industry SEO optimization of the better, the site ranked more before, bring more customers. In fact, most of the construction station customers or from the sales of telemarketing and door-to-door visits. Search engines to find a small number of customers, and the search engine to bring customers to understand the Internet is more familiar with the customer's profit margins are very low.

Many of the site's core keywords are ranked first, bringing the flow there are so many, but the call to consult a small number of people, the site jumped out rate as high as 50%. On the contrary, through telemarketing and door-to-door calls to the company has brought a stable performance, the company's main business is from the offline promotion.

SEO-Optimized site is not suitable

Look at some large web sites on the Internet, not all of the sites are suitable for SEO optimization, such as Taobao, Alibaba, Renren, Weibo and so on, because they have independent vertical search service, while some personal information related to personal privacy, the site does not need to submit information to the search engine, Users also enter the site through the direct input URL, do not need to use Third-party search engines to retrieve information on the site.

too many products are not suitable for optimization

Large and medium-sized enterprises to produce products, whether varieties or specifications are very many, if so many products need to be optimized through search engines, the workload is particularly large, resulting in input output is not proportional. This situation is not suitable for SEO to optimize, you can use the Third-party platform, the product to the platform of the database to optimize the product name, a lot of Third-party platform weight is very high, do not need to deliberately optimize the search engine with a good ranking.

SEO is just a marketing tool

When the SEO for the site to bring traffic, we need to consider the conversion rate problem, there are rankings, there is not the target of SEO, traffic, ranking in addition to the server to bring pressure and ego of the small vanity, no meaning. Will flow into a personal or enterprise real income is the ultimate goal of SEO, SEO is just a tool, personal, Business Network marketing tool One, network marketing a small part. We can not SEO to go to SEO, some Web site traffic is very large but not profitable, on the contrary, some e-commerce sites, hundreds of per day IP, but make a pot full of, it is worth our thinking.

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