Answer the controversial questions raised by Seoer

A lot of things are not unique, no absolute, SEO technology and knowledge is also so, may be suitable for their own optimization methods and routines, to others will not play a lot of effect, because SEO is a comprehensive evaluation, it with the industry, the different sites, and even details of the difference will have a very different result, So the sentence, the best for their own. Recently saw some seoer mentioned some more controversial issues, today's collection and collation, personally feel it is still necessary to answer one by one, because these articles may mislead some novice, even their own company employees in the SEO operation is somewhat affected.

　　One, the PR value has no reference value?

Google withdrew from China, Google PR for SEO reference value greatly reduced? To last November, Google PR seems to become messy, there is no law, some new sites can be successfully reached PR2, PR3, so many webmaster think that Google PR has lost significance, at least in the domestic web site optimization, It's not as important as it used to be.

Serious observation you will find that Google PR now become more "humane", a domain name as long as there is a PR value, although the domain name on that, the PR value or will not change, now when a PR4 site for a long time does not maintain its PR value may fall, Google to adjust the PR of a purpose may be to better eliminate those links behavior, when an old domain name does not have the PR value, it seems to become less valuable! As shown in the PR4 Logistics station optimized in 2010, no maintenance has become PR2:

　　

In addition, from the PR value can also see how much a site's weight. Although some new stations or seemingly not how the site PR can reach 2 or 3, but really on the PR4 or PR5 more than the station or more quality, this type of site PR value of the trend to rise more slowly than the new station, the weight of the site and key words of the stability of the new is also a number of new stations can not match. Other new stations can be a short period of time to reach the value of PR4 or 5, estimated in addition to the site has a great deal of optimization, there may be a lot of one-way links to the point, this type of potential shares in the exchange of links can be met but not to ask, once encountered will have to grasp.

　Second, Baidu is the weight of nonsense?

Baidu weights a lot of stationmaster infatuation, many stationmaster opposes, although not Baidu official data, but personally think it is still very valuable, its value not only in a numerical value, it is more important to be able to capture in the inside which keywords have rankings, ranked number, by which page generated ranking, with this data support , so that we can be more targeted in the optimization, such as the figure (A5 part of the data screenshot):

　　

As for Baidu weight value, it is not out of thin air, it is based on the index of key words produced by the rankings and estimates, in the quality of the evaluation site and site traffic are a certain reference value. But in the use of not blind, must be based on some of the actual site, do not because of a small Baidu weight value and ignore the other site data.

　Third, the original article value is high?

Recently, the company encountered a relatively sad problem, is a part of the people think that the original article is a good article, so every day on their own website on the quality of the article, or even some of the title party, Baidu also quite to force, included quickly, and long tail keyword has a good ranking. In fact, we only consider a part of the SEO: content included, but neglected the site more important part: the quality of the article and conversion rate! Obviously these users come in may not produce purchase, also with the weight of the site may have a relationship, when the site flooded with too many such low-quality articles, will inevitably greatly affect the user experience, The overall weight of the site is bound to fall.

Therefore, the original article is not necessarily high quality articles, only in line with the user experience of the original article is the quality of the article, on the contrary, false original is not necessarily the quality of bad, which must be based on the value of an article and quality to judge.

　Four, the old domain name more valuable?

The old domain name is more advantageous to the website optimization? Get better results on site rankings? This is a lot of webmaster identity, the age of the domain name may have a certain impact on the site, but not necessarily the old domain name is better, because the domain name registered on the other side is equal to 0, compared to a new registered domain name is no different, in the actual operation is no difference , a lot of new domain name to do the station can also be optimized very well, in this side, the individual think we do not overly infatuated with those old domain name, once purchased the old domain name has some bad records, then for the site may be more harm than good. More attention should be given to the brand and value of the domain name.

The simple statement above four points, may still have many need to supplement and the improvement place, if everybody has the better idea and the view, may add me qq:528449165 to carry on the Exchange, article by Zeng (Oolong tea http://www.zuipin.cn/wulongcha.html) Original, reprinted annotated article source, thank you.