"Editor's note": App brush list in the industry is no secret! Why are so many companies and applications keen to brush the list? In the industry even has circulated "the best channel is to brush the list" of the reference, this sentence is how to understand? Editor in Chengdu Invincible Warrior technology company, engaged in overseas app promotion nearly 3 years time, to tell you about the brush list of those things. One side is the "Fire pit", on one side is "no card, hit a Mao Texas Ah" status, the developers how to choose?
The first thing I want to say is that the app brush list, brush download, brush Praise is really useful, and so-called brush list, also not the legend of the outside so simple. Now in front of the development team's dilemma is: do not brush on the But brush list! So now the scene is very awkward, as long as developers willing to spend money, you can let their applications get a good download volume to get a good profit! But for the user, the really good products are not necessarily found!
First, the hand-travel promotion is the brush list
Don't believe in concepts, especially in products and designs. In the current hand-travel market, in those areas to invest in, or is not the money of the big guy, or lose the goods. Robust small products, especially in the page tour market verified, or the hand of the main profit of the tour.
Don't trust the iphone to revive a single machine. If you make a stand-alone game, even the channel will not accept you believe it or not? The page swims the net swims, the light operation, the light social, the heavy value and the consumption guide. Emphasis on promotion, basic can live.
In the promotion, hand tour is to brush the list. What word-of-mouth communication is a rip, no data everything equals zero. No data can be brushed out without the consumer's spontaneous recharge data. So you have to brush, not for investors or for face, but for the real user.
The brush list here is not just a brush app Store, Baidu Index is still an effective reference index. Bundled installation of various third-party tools, other app recommendations on iOS, media campaigns, various third-party lists, and even tweets are useful.
In fact, now pay to feed us to do hand-swimming, or the previous page to play the group of people, so they eat this set. Don't give consumers what they want, talk is nonsense.
Second, a few key focus on the brush list channels and costs
first of all it must be the app Store, this is not required I said, must brush. It's also easy to brush up. My experience is, brush to the top 10, manually maintained for three days, if the game product data is good, the next two days will not fall too much.
Time is also very important, recommended Thursday Brush, week 51 will be in the top 10, this time is a large number of new registered users into the game, has been maintained until Monday, then there will be natural growth and loss. But as long as the product and payment, revenue will not be poor. If it is Monday brush up, the manual maintenance until Friday stopped, that is equal to the white brush, spending money to spend more than this is strong.
Next is the amount of each game station . and early to do the end of the tour to shop 173 is a truth. It is very useful to travel to various game stations to shop news and links. But 173 of the hands do not have a good effect on the station. Because the hand tour does not pay much attention to the Guild, so the zone does not work, or news and links useful. Domestic has more than 20 hand travel network media, must send news guarantee exposure. But because there is not a single big, so the energy can be scattered, the pursuit of more than the volume. This is mainly a brush face. Daily media relations and business cooperation are essential. Some nodes, the delivery is also a good choice.
Thirdly, the cooperation of third-party tools channels . Domestic Jailbreak iphone user is a very good mobile phone online user source, a variety of installed tools. This is the same as Android. Actually do this line of all understand, I just want to remind don't pretend to be lofty, think iOS on how, in fact all the same.
The main way is to bundle the download to the PC locally, the user is willing to install the app from the PC, give the user a choice. Relatively speaking, this part of the cost is much cheaper than the brush list, but there must be someone to follow up the collaboration, more trouble. In fact, there are some small tricks, such as a domestic mobile phone installed tools called fast with the Apple Assistant, their list is also can brush, the effect is good. I can use the technical way, the application to brush to 24 hours the hottest first screen, three days to guide nearly 100,000 installed and registered, or is very useful. But for the guide, the overall or old channel volume is large, but the project is diluted, like a new channel, who first to benefit, and then have other new channels up, the original channel costs will rise.
its four is limited to recommend the app, the more famous in the domestic several, the effect of fun is the best, but the cost is also high; a few other recommended applications themselves are also in the brush list, they who are ranked before, who guide the user will rise. Some of the tools app's built-in recommendations are also very effective. For example, Jinshan battery doctor, although the amount of small, but come over the user ARPU value is good.
its five is the Navy . Previously we mainly brush Weibo and paste forum and so on. In fact, the conversion rate can be said to be very low, resulting in user churn is fast, belongs to the worst of the brush list. But because of the cheap, the whole can be a supplement. Like our former company, the role of the Navy is mainly to make the director's report look good. Anyway, do a full set of work, not bad at this point.
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Third, the other brush list of precautions
Brush list is the only effective and controllable way to guide users in the domestic hand tour, of course, I say is the broad sense of Brush List . I'm really upset about this. God Horse market God horse marketing, in fact, in the end is the position, there is a position there is everything, no place other all white pull. This is why I feel bored to leave this industry.
For the location of the demand, my experience is to finally or by brush face, whether it is their own platform resources or external media, the end is to brush the boss's old face or brush business girl's tender face. There is also a way to actively find new channels, new channels often have surprises, I also mentioned above. Sometimes the new channel, we support each other, bigger what is good to talk about.
The most annoying is those "not big do Not disturb", and motionless "how we big company how". Actually, it's all nonsense. Now the mobile online games in addition to the few father-in-law, how many are not the cock silk? Money is Dora, not to make money each have their own sorrow.
In addition, it is important to monitor and adjust the operational data after finding the user in the game, and I won't say much. In fact, the way and page tour is the same, see accesses rate and Sanden rate, and then weeks retained. If the three are good but weeks to retain not, then hurriedly fill the volume continue to brush. Products are still hopeful, you can run small steps to do products. But if the data is straight out in a day, then withdraw the list of brushes.
finally wish you a happy brush list, rich things small, take care of the body big, sincere. If there is a need for overseas promotion of this piece, you can find me understand! q2151800091: This material comes from Invincible Warrior technology !
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