App development operations: refine the promotion to maximize the remaining traffic

Third-party sharing component providers said that the entire mobile Internet traffic is actually controlled by the app, large channel control of the proportion of traffic is not as big as you imagine, there are many remaining traffic can be mined, in fact, including many apps themselves, they are not to actively mine their own traffic, so say, The mining of small and medium-sized traffic is one of the most important work of the app development operators, the friend pushes to share the concrete method main three points:

1. For big apps

Generally is the level of tens of millions of users, this kind of app will not sell directly to you the software recommendation, because the software promotion of the profit model is not their main source of income, they are more likely to be a change in the form of cooperation, if you have your own traffic, then the volume of cooperation can quickly go, if you do not own traffic, Then find each other's market boss, this kind of app market boss General Authority is not small, help your product arrangement to the software recommendation bit basically no pressure, the key is to do the necessary relationship, the best to become friends.

2, small and medium-sized app traffic mining

This kind of app profit mode is mostly unclear, for this kind of app cooperation is to spend money to buy, do not buy CPT, only buy CPA, to a reasonable price, if you to 20 such apps to buy, each app gives you 80 activations per day to calculate, in fact, these traffic is more than many "big channels" in the market, This kind of app actually has a lot of, small to recommend the vast number of app development operators to dig this piece of resources well.

3, "FMCG" category of the app

Not that these apps do FMCG, but that the app's life cycle is generally short, basically no more than one months, such apps tend to follow some of the social hot events and fire up, such as iOS 8 after the update, iOS 8 wallpaper app suddenly fire, There are nerve cats that kind of HTML5 social games, as well as Korean drama hit the appearance of Korea beauty repeatedly look, such as the app can be in a short time to get millions of tens of millions of users, if we can timely use this block of traffic resources, may be able to promote the game to bring no small surprises.

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Friends push, only do share, do not advertise ~ "Everyone quickly put me to the app to ~ Ah no!" I'm not coming to the App bowl! "Friends push June again sick hair, mid-Autumn Festival after I flew over the madhouse to meet with you ~

App development operations: refine the promotion to maximize the remaining traffic