APP concentric circles

It has been more than two years since I started app development. It is about to enter the third year. After sorting out my own experiences, I used concentric circles to express the elements of an app product.

Program(CODE ):

It includes databases, APIs of various platforms, I/O access, online network, and other IT technologies.

The program is the most important core of an app product. No matter how good the planning is, how beautiful the design is, the products that cannot be made are of no value.

Planning ):

A planning, practical, and cost-controllable creative execution plan.

Most people often say that I have a idea, but in fact, it is only part of the planning. After the idea can be perfected into a practical planning, the core part is implemented by the program, the exterior part consists of design practices.

That is to say, planning is the soul of a product.

Design ):

Including UX, art design, and interface design.

Designing this part is easier to explain with the decoration of a house. The UX part can be seen as the decoration is not practical. aesthetic and color effects also affect people's vision and emotion.

Marketing ):

Seo, Community promotion, Forum promotion, etc.

After the product is created, you need to find a way for users to find it in so many apps.

Product self-promotion with app concentric circles:

To promote a product, you must satisfy the whole concentric circle.

No matter how good this product is, as long as no one sees this product, no one will download it. If no one downloads it, there will naturally be no product self-promotion.

Therefore, to promote the product itself, the prerequisite is that the concentric circle should be from the external.

The first circle, marketing it, and someone needs to see it.

In the second circle, most people will see the product icon and so on. Most people will download the product only after being attracted by the product.

In the third circle, is there any value in the planning of this product? Whether it can provide people's needs, or whether the game is good or not.

The fourth circle constitutes the program of this product. The stability is unstable and the performance is good. Even if it is a good idea of a good planning, it will not work if it is always a machine or poor performance, and it is difficult to execute it.

If a user wants to become a fan of this product, he or she will experience the tests of these four circles. As long as there is no link in the middle, he or she will not become a fan of this product's self-marketing.