App operations-How to fine-tune app operations

App operation should be a very important part of the developer, whether the operation is in place is related to the download volume and use of the app, to achieve fine operation, the first step is to develop a practical business plan. The competition in the App Store is intense, and you have to prepare an operational plan for your application so that you can get a certain amount of attention and exposure for your application, and then the actual execution schedule for that plan. It is recommended that a detailed business plan be developed to ensure that the app continues to evolve better.

The first thing to consider when refining operations is operating costs. To keep the app running, you need to make sure that your working capital is working properly and that you reduce your operating costs by minimizing your expenses. Some free resources can be used as much as possible, such as pea pods can apply for high-quality applications, can also apply for product Design award, once the application is successful, you can get a certain recommendation, can save a promotion fee.

The second is to identify operational objectives and indicators. Operational objectives can be developed in stages to better define the objectives of each phase, and then combine the corresponding indicators to present assumptions in different operational directions. For example, when the application just on-line target is the user acceptance degree, reached a certain level after the goal becomes the user loyalty, combined with the corresponding data analysis, to better meet the needs of users, so that the app vitality becomes stronger, which involves the operation of the front of the indicators. Key indicators mainly rely on data collection comparison analysis, such as user acquisition, user retention rate, conversion rate, user online time and activity, and so on, these data in the Zhuge IO refinement of the operation behind the background can be clearly seen.

The next step is to determine the operational model. There are many kinds of operation mode of the app, such as advertising mode, pay mode, combination mode, etc., different application categories need different patterns, but overall operation is the key to the user's interactive participation, it is necessary to use technology to stimulate the creative, inspired by the inspiration to awaken the user enthusiasm, to user-centric content marketing, Attract accurate customers and potential customers through high-quality content. This is the realization of precision marketing, to maintain the user stickiness and interactive protection.

The last is the operation promotion. Now there are many app operation promotion tutorials, mainly divided into platform selection, forum, Weibo, soft text promotion, resource interchange, pay promotion and event planning, regardless of the choice of promotion channels, we must clear their own app promotion point, have the correct brand awareness, to find the target audience, to do accurate promotion strategy, To maximize the promotion effect.

When it comes to operations, data analysis has heard the phrase: "If there is no data support, talking about operations is nonsense." "Only the exact data, can have the reference, can be targeted." Data is the most effective tool for verifying the effectiveness of your app, so by using the data, we can discover the problems that exist in the app. In fact, the core of the operation is to analyze the data-identify the problem-solve the problem, in other words, identify the user's point of concern, and expand it, then make the app more valuable, and finally become a user favorite app.

Zhuge Liang: http://zhugeio.com/news/?p=219

App operations-How to fine-tune app operations