App promotion: secrets that are not unknown for free within a limited time period

Software market positioning

If you are preparing a free software for a limited time and only target niche applications, large promotional sites such as FreeAppaDay (FAAD) will not accept such cooperation requests. However, it is not difficult to find as many target users as possible within a limited period of time through websites that automatically detect price changes. Generally, simple and easy-to-use games, classic playable games, social applications, practical tool applications, or popular application types have inherent advantages in market positioning.

Software Quality

The biggest risk of free promotion is that free products give users the initial experience, greatly reducing the threshold for user acceptance, but also become a touchstone of software quality. A good free app is easy for users to change their brands. A poor first-time experience means there is no chance to get this user. Therefore, when developing free software that can be used for a limited time, do not feel that it is free anyway, so you can confuse users with poor things. The more free the quality is, the better the quality is. There must be no low-level bugs or Crash.

Free at what time

If your software is developed to help office workers use it at work, it would be a bad decision to choose free on weekends, which means that many potential users are on weekends, when they return, your free information will no longer be delivered to the target audience. If your application is a holiday-style product, you should pay attention to it. If none of the above is true, do not select Monday. You can see the same rule in your weekly reports. The sales on Monday are the worst, and the sales on Tuesday start to rise gradually. Generally, the sales on weekends are the highest point in weekly sales. Why? Monday syndrome. People who have just finished their weekend vacation and returned to study and work and life are not satisfied with the "Long week" they just started, and are not enthusiastic about the consumption of AppStore.

Potential time traps and Solutions

If your product is targeting the Chinese market, you can tell Chinese users through various channels that the app will be free of charge starting at Beijing time. Unfortunately, you set an automatic expiration option in iTunesConnect to change the price, which is executed at PST time. Instead, I am an uninformed user and will only doubt the developer's credibility. I think this is a wolf's story and will not care about any messages you will post in the future. The correct method is to manually modify the price, in addition to accurately controlling problems caused by time difference, while avoiding Apple's potential bugs, sometimes, the price automatically changed when the expiration date set by the developer's background does not take effect. This is why large promotional websites require developers to manually change their prices.

How can I maximize free and limited messages?

It is only a very passive method to automatically monitor the website to reach potential users. As a developer, you should also take the initiative to use various promotion techniques to generate enough explosive power in a short time, to maximize the influence of the activity. For example:

E-Mail Marketing, inform the editors of major websites in advance, when my software will be free, what special Features it has worth noting. Editors like to capture the latest news, and they may be looking for similar software. If you tell him the product features, you will get a good Review. Even if dozens of emails only get a small press release, you can get at least a batch of users from it. In addition to editing, you can direct the marketing objects to end users and send emails to the accumulated users with email contact information to inform them of related activities, as for how to collect these users legally and not become spam harassment, Mike, an apple developer, will elaborate on this topic in the future.

Official information is released. Releasing free-of-charge messages on your own official website in advance can enrich the website content, increase the website's attention, and publish messages, why not?

Advertising Alliance publishing information, such as Google adwords registration to send advertising 50 yuan, using some keyword bidding to get real-time user conversion from the search engine, pushing up the ranking of software on the AppStore. Such a PPC (PayPerClick) advertisement is a pay-as-you-go advertisement, which only shows that it does not cost money. Similar practices include allocating a portion of the advertising revenue that AdMob has earned for promotion, with a 20% dividend.

Social network promotion, don't tell me you don't have Facebook or Twitter, don't know what Digg and Flickr are, then your social network promotion is blank! In the current era of web, if you want to achieve explosive promotion of information, please log on to these websites frequently, share more information, cultivate accounts, and take advantage of these websites. Viral Marketing starts from here!

Soft Text Marketing: If your English skills are good, you can write soft text on your own and send it to the user Review section on TouchArcade. However, Mike bluntly says that few Chinese developers have written it in an authentic way, as soon as the article saw it, we knew it was Chinese-style English written by Chinese people. The best solution is to ask a foreigner to write a comment. On some foreign Weike websites, you can buy an authentic comment even for a few dollars. This is a great value! I don't need to talk about how to do it after writing it. If you think it is okay to spend more money on promotion, log on to a blog-based soft article advertiser such as ReviewMe. if you pay for it, others will write Review and post it on some blogs. However, the above article is generally objective. When talking about the advantages of the software, you may also be eager to approve some unsatisfactory aspects of your application. In the experience of my Mike, the cost-effectiveness is not high, it is good to be cautious.

Professional site promotion, here the professional site includes two meanings, one is according to the device classification, to TA such iOS application special discussion area, publish and promote the activity information. The other is based on your application positioning. For example, if you develop an English learning software, you can post on a large English forum where potential users gather.

Professional limited-time free website

Work with professional websites to leverage their existing promotion channels to make your app rankings soar. Take the largest site FAAD as an example:

FAAD contact information:

StacyKramer, VPofMarketingstacy@icsmobile.com

JenLoveridge, SeniorAccountManagerjen@icsmobile.com

The basic process is like this:

Step 1: contact the editor to confirm the cooperation method. Revenue share or fixed fees, MainFeature or DailyDouble. For revenue share, FAAD will be charged proportionally based on the 30-day earnings from free promotion to billing. The percentage is discussed before the promotion starts. If it is a fixed cost. It is determined based on the free time and the result of your bargaining with them. MainFeature is awesome. The second day after Feature can still have the DailyDouble location of the day, and it will be displayed in the middle of the website within a month. The effect is quite good. If it is only DailyDouble, the influence is limited. We recommend that you use revenue share in any way. The following describes the common revenue share process.

Step 2: sign and exchange the contract, either by email or fax. Relevant materials for application promotion will be sent to FAAD, which materials will be mentioned in the email and prepared according to the content listed in the Google document given in the email. At the same time, they will tell you which day the PST time to change the price. Generally, the manual change is free at noon the day before Feature. Here, we will talk about the PST time in the United States.

Step 3: The developer changes the price as agreed, and adds the tagline that FAAD requires to be added at the top of your application, indicating that you have participated in the time-limited promotion of FAAD. The activity officially started.

Step 4: free for about a week. The specific software may be different. If the top few topics in the U.S. area are free, you will be charged manually after several days. The price of the Software. They generally recommend that you set it to 0.99 knives to maximize the software ranking.

Step 5: By the end of the 30-day period, you will receive a report showing how much money you will pay for FAAD.

Comparison of similar websites, as of Mike's Press:

Http://www.freeappaday.com/

PR5Alex ranking: 34979 is generally the top 15

Http://freegameoftheday.com/

PR5Alex ranking: 410728 depends on OpenFeint for better cooling. Generally, we participate in the promotion of games that join the OpenFeint alliance.

Http://www.freeappcalendar.com/

PR4Alex ranking: 335921 is cheaper, and the effect is worse than FAAD. Cost effectiveness is acceptable.

For more small sites such as dailyappdream.com, you can find them by yourself.