App Store brings new opportunities for functional software vendors

Few people are paying close attention to the total downloads of Apple App Store, which has exceeded 5 billion, 60, and 10 billion. It seems that there is no need for new data to prove that the mobile Internet door is completely open. On the eve of the 2nd anniversary of the issuance of 3G licenses, the so-called "killer" applications of hardware manufacturers, operators, large and small SP and CP appeared to have blossomed everywhere. Angry Birds, a popular "big wave botnets", essential whatsapps, and various talk boxes from shanzhai ...... The 3G "bonus" is distributed to new teams that are born for products, and the outsourcing products that are born simply for "cooperation" are eclipsed.

In the App Store Media Exchange salon recently led by Kay lide, several media and Kay lide have the current situation and trend of App Store, and users are concerned about the Kay lide iPhone version of the software for in-depth exchanges.

With the powerful hardware of the iPhone and the complete SDKSoftware Development Kit (software Development Kit) of iOS, more developers tend to choose Games as the Development direction. The benign Mechanism Formed by App Store and developers inspires the enthusiasm of creating a large number of developers. The famous "Angry Birds" at home and abroad have downloaded 0.1 billion downloads in 18 months. It brings tens of millions of dollars to developers. However, this does not mean that all "Gold masters" are in the game field. Among the best-selling software, in addition to free applications, the majority of games sell for only between $0.99 and $2.99, earning a large number of users at a lower price. If we accumulate the game prices in the top 25 selling lists, the total amount will be far less than just a small number of tool applications. It can be said that, under the "encirclement and suppression" of various game manufacturers, the functional software in the rankings suddenly emerged and became the pearl of the Crown.

Functional Programs are the "rigid demand" of the mobile Internet age"

In the real estate industry, rigid demand is a hot term. Smart mobile terminals, such as iOS and Android, provide various functional applications to meet diverse user needs.

Take the best-selling WhatsApp Messenger on App Store as an example. Although it is a paid software, it supports direct sending and receiving of information including images, audio files and videos, saves the cost of text messages and MMS for traditional mobile phones. It also supports intercommunication between iPhone, android, and Blackberry phones. In addition, similar features such as Mi chat and a number of software developed in China have also emerged to seize their respective hills. With the popularization of smart terminals, this kind of smart phone IM tools that greatly reduce communication costs will surely have the same potential.

If the IM software connects the mobile phone to a friend in real time to establish an "emotional connection", the navigation software allows the user to connect the mobile phone to the real world, another essential application for establishing "physical connections. In the ranking of the best-selling software in Apple App Store, navigation software has long been the top spot. On the top of the best-selling list, in addition to being always dominated by Kay lide, there are two to three frequently-seen navigation software. With the addition of Positioning Software, the functional software related to location accounts for half of the top 10 selling products. This makes no one feel the unique value and charm of such software.

In last April, Kay lide first logged on to the App Store, immediately arousing a large number of potential user needs. A month later, Kay lide received a congratulatory message from Apple to the developers of the most popular applications. In the past year, Kay lide's iPhone navigation ranked first in the "best-selling applications" ranking for more than 200 days.

In the European App Store, taking the UK as an example, popular local navigation software is priced at more than 40 euros, compared with other software priced at 2 or 3 euros, the user is not "scared" by such high prices, and the purchase demand is still strong.

Dr. Kai lide, Vice President, said that functional software, especially navigation software, is selling well at a higher price in APP Store, which is closely related to the characteristics of iPhone users. Most iPhone users are younger, familiar with and love digital products, and have high traffic demands. This is a basic feature of this user group. Therefore, Kay lide also attaches more importance to the "professionalism" of navigation, while giving priority to product quality improvement, and then considering peripheral functions such as social networking and LBS services.

On the first anniversary of kailide's App Store login, the iPhone was launched. This is the latest navigation map in App Store. Dr. Kay said that Dr. Kay updated the frequency of the traditional navigation four times a year to the iPhone star product, and paid great attention to the stability during product operation, this is the key to Kay lide's long-term position as the best-selling software in App Store.