APP Store New Review guide

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Apple has updated its App Store Review guidelines ahead of IOS 8.

Check out the latest App Store Review guidelines before submitting your new or updated apps for Review. We Review all apps against these guidelines to ensure they is reliable, perform as expected, and is free of objectionabl e material.

Here's what ' s changed:

Functionality:
2.9 [old]
Apps that is "beta", "demo", "Trial", or "test" versions 'll be rejected

2.9 [New]
Apps that is "demo", "Trial", or "test" versions'll be rejected. Beta Apps may submitted through TestFlight and must follow the TestFlight guidelines

2.25 [old]
apps that display apps other than your own for purchase or promotion in a manner similar to or confusing with the APP Store is rejected, unless designed for a specific approved need (e.g. health management, aviation, accessibility, etc .) or which provide significant added value for a specific group of customers

2.25 [New]
apps that display apps other than your own for purchase or promotion in a manner similar to or confusing with the APP Store would be rejected

Metadata:
3.3 [old]
apps with names, descriptions, or screenshots don't relevant to the APP content and functionality would be rejected

3.3 [New]
apps with names, descriptions, screenshots, or previews don't relevant to the content and functionality of the APP would Be rejected

3.6 [old]
apps with App icons and screenshots that does not adhere to the 4+ age rating would be rejected

3.6 [New]
apps with App icons, screenshots, and previews that does not adhere to the 4+ age rating would be rejected

3.13 [old]
Apps with screenshots and marketing text that does not clearly identify supplemental content or items the must be Purch ased separately (e.g. using IAP) 'll be rejected

3.13 [New]
Apps with screenshots, previews, and marketing text that does not clearly identify supplemental content or items that Mu St be purchased separately (e.g. using IAP) 'll be rejected

3.14 [New]
App previews may only use video screens captures of the app, voice-overs, and textual and design overlays, or the app W Ill be rejected

3.15 [New]
Apps with previews, display personal information of a real person without permission would be rejected

3.16 [New]
App Previews may be only include music, that's licensed for, purpose in all selected territories

3.17 [New]
app previews this include content played or streamed via the app (e.g. ITunes playlist, YouTube streaming video) that is isn't licensed for use in the preview would be rejected

Personal attacks:
14.3 [New]
Apps that display user generated content must include a method for filtering objectionable material, a mechanism for u Sers to flags offensive content, and the ability to block abusive users from the service

Privacy:
17.5 [New]
Apps that include account registration or access a user's existing account must include a privacy policy or they would Be rejected

Legal Requirements:
22.10 [New]
Apps, ITunes Music previews in an unauthorized manner 'll be rejected

Extensions: [New]
25.1-apps Hosting extensions must comply with the APP Extension programming Guide
25.2-apps Hosting extensions must provide some functionality (Help screens, additional settings) or they would be rej ected
25.3-apps hosting extensions that include marketing, advertising, or in-app purchases in their extension view would b E rejected
25.4-keyboard extensions must provide a method for progressing to the next Keyboard
25.5-keyboard extensions must remain functional with no network access or they would be rejected
25.6-keyboard extensions must provide number and Decimal Keyboard types as described in the App Extension programmin G Guide or they 'll be rejected
25.7-apps offering Keyboard extensions must have a primary category of Utilities and a privacy policy or they would b E rejected
25.8-apps offering Keyboard extensions may only collect user activity to enhance the functionality of their Keyboard Extension on the IOS device or they is rejected

HomeKit: [New]
26.1-apps using the HomeKit framework must has a primary purpose of providing home automation services
26.2-apps using the HomeKit framework must indicate this usage in their marketing text and they must provide a priva CY Policy or they 'll be rejected
26.3-apps must not use data gathered from the HomeKit APIs for advertising or other use-based data mining
26.4-apps using data gathered from the HomeKit API for purposes other than improving the user experience or hardware /software performance in providing home automation functionality would be rejected

HealthKit: [New]
27.1-apps using the HealthKit framework must comply with applicable law for each Territory in which the App is made Available, as well as Sections 3.3.28 and 3.39 of the IOS Developer program License Agreement
27.2-apps that write false or inaccurate data into HealthKit 'll be rejected
27.3-apps using the HealthKit framework that store users ' health information in ICloud would be rejected
27.4-apps may not use user data gathered from the HealthKit API for advertising or other use-based data mining Purpo SES other than improving health, medical, and fitness management, or for the purpose of medical
27.5-apps that share user data acquired via the HealthKit API with third parties without user consent would be reject Ed
27.6-apps using the HEALTHKIT framework must indicate integration with the Health app in their marketing text and Mu St clearly identify the HealthKit functionality in the app ' s user interface
27.7-apps using the HEALTHKIT framework must provide a privacy policy or they would be rejected
27.8-apps that provide diagnoses, treatment advice, or control hardware designed to diagnose or treat medical Condit Ions that does not provide written regulatory approval upon request would be rejected

TestFlight: [New]
28.1-apps TestFlight to beta test Apps intended for public distribution and must comply with the full A PP Review Guidelines
28.2-apps using TestFlight must is submitted for review whenever a build contains material changes to content or fun Ctionality
28.3-apps using TestFlight May is distributed to testers in exchange for compensation of any kind


official: https://developer.apple.com/app-store/review/guidelines/

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APP Store New Review guide