App Vertical Market App trends: Women app

The female group has been the most consuming and consuming potential user group. The big apps are being developed around women's consumption and services, scrambling for female internet traffic. The variety of women's apps, ranging from birth to growth, from the beginning of the workplace to the promotion of high-level, from marriage to childbirth, as well as daily entertainment shopping weight-loss fitness and so on all aspects. The development of a new female app, how to avoid homogenization, to find their own unique breakout point, has become the initial focus of development issues.

To keep up with the pace of the market, we must first see the trend of market development. The current trend of female app market can focus on the following three points:

1, the vertical segment hot, the future unlimited possible

Women's apps are developed from the popular to the vertical segment, and are mainly targeted at certain groups of women. At present, more people's female app, are not into the chatty platform class, but in the subdivision of the field of deep-rooted. At present, with the development of economy, women's demand for daily consumption is also further differentiated, which has stimulated the growth of female app market segmentation.

There is a great deal of imagination in the development of women's apps, and many areas that have not yet been fully developed have huge market potential, such as pets, women's self-improvement, medical beauty, and women's special items. But these segments now have higher demands, digging deeper into the needs and extending boundaries of these particular populations.

2. Integration and compounding of app functions

China has a large number of female population, regional differences are obvious, the demand diversification is obvious. Apps and features are no longer enough to meet their needs. The app can be used with a variety of modes, combined with a variety of functions, while matching the regional characteristics, to get more women's hearts.

For example, many women's health apps create communities from health utilities and add an extended e-commerce shopping feature that enables the "tools + Community + E-commerce" business model. and pregnant mother and child apps, most of them added to the shopping list recommendation and mall, etc., the Fashion Guide platform to guide the female consumption of content, add community elements, improve the female e-commerce user conversion rate.

3. Social + content + Entertainment

In the past, apps were designed to meet the rigid needs of everyday life. Now, with the development of mobile Internet, the mobile social properties of apps will only become more and more obvious. On the other hand, apps that are put into mobile phones by women, in addition to satisfying everyday needs, are more of the main content and entertainment apps that can bring a different experience, such as beauty, such as taking pictures.

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App Vertical Market App trends: Women app