The new Apple TV will be unveiled at the Apple press conference on September 10 1 o'clock in the morning, and a TV app Store will be released, The New York Times reported. The new device takes the game as the main selling point, the graphics performance will greatly improve.
Apple will update Apple TV's product line this year, except for a yearly update to the iphone, which is due to be held on September 10 1 o'clock in the morning Beijing time in the autumn of 2015: Apple TV will no longer be just a set-top box to watch video. It will also be played on TV games.
Sources close to the new Apple TV program say Apple, which opens the mobile game market with the iphone and App Store, is planning to use the game as the main selling point for the new Apple TV, with details to be announced shortly after the press conference, The Times reported.
On past Apple TV devices, users can watch the various video services Apple has joined and watch the content on their iOS devices via streaming media. And the new Apple TV will be significantly upgraded in hardware performance and functionality, according to sources, the new Apple TV will have more powerful image processing performance, equipped with a controller that can be used as both a remote control and gamepad. Apple will also follow the example of mobile phones and tablets, and launch Apple TV's App Store for users to buy downloadable games.
The source also revealed that the new Apple TV had a starting price of $150, which is now twice times the price of the Apple TV minimum, while the premium version of the Apple TV is priced at $300-500, close to the price of PS4 and Xbox One.
In this sense, the new Apple TV will be hand-to-face with traditional video game equipment, but the worry is that the current mobile game development camp is more difficult to come up with a traditional game console on the 3A masterpiece rival game. So it's more likely that the new Apple TV will choose to grab a WiiU with Nintendo, with a fun multiplayer game to appeal to light living-room users, an effective strategy that Apple has adopted on the handset tablet for the handheld, such as PSV.
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