Apple's first-quarter domestic revenue of over $13 billion, million Iphonex how to become the people's favorite?

Apple announced its second-quarter financial results for fiscal year 2018 on May 2. Apple's net revenue of $61.137 billion, compared with $52.896 billion last year, grew 16% per cent, according to financial reports. In accordance with GAAP, net profit was $13.822 billion, a net profit of $11.029 billion over the same period last year, an increase of 25% yoy.
"Last quarter, IPhone X was China's most popular smartphone," Tim Cook, Apple's CEO, said in a conference call to the subsequent earnings analysts.
First, the results of the bright eyes, Apple CEO Cook very excited
Tim Cook, Apple's chief executive, was thrilled by bright-eyed earnings: "We are thrilled to report that the company has achieved the best second-quarter performance ever, with strong revenue growth for the iPhone, services and wearables." Every week in the second quarter, customers chose to buy more iphone x than any other iphone model, as they did after the model was released in the first quarter. Revenue growth has also been achieved in all areas of the company, with more than 20% per cent increase in sales in greater China and Japan. ”

It doesn't blame cook for showing off. Since the first quarter of this year, as a result of the general downturn in the smartphone market and the impact of earlier increases in the price of the iphone x, many data-research firms have generally sung Apple's quarterly earnings.
News from the beginning of the year, due to the iphone x sales less than expected, Apple cut the first quarter sales estimates, from the original order season 50 million to 40% to 30 million, a reduction exceeding expectations, tantamount to a disguised slash supply chain orders.
In March, Apple again lowered its iphone x output due to a massive backlog of iphone X. Since then, the news has had a small impact on Apple's share price, which has dropped $ more than 60 billion in value.
The reason why iphone x is not being analyzed is that the industry thinks the iphone x phone is priced at $1000, well above the traditional $650 price, and that consumers may not be able to pay for it, and that the design of the bangs on the iphone x phone is a bit of a pit, and the man in the seal doesn't like it. In addition, iphone x is not particularly innovative in comparison to other iphone products and is not worth buying.
Apple's suppliers, including TSMC and AMS, have lowered their forecasts for the two quarter and this year, just days before Apple's earnings season.
Now, iphone x is proving itself not bad with data. According to financial reports, the iphone sold 52.22 million units, compared with 50.76 million in the same period last year, an increase of 3% yoy. While the iphone's sales growth looks modest, the iphone's revenue reached $38.032 billion in the second quarter, up 14% from $33.249 billion in revenue over the same period last year, due to a sharp increase in the price of the main device's iphone x. More than 60% of Apple's total revenue this season, it is a well-deserved revenue workhorse.
Second, Cook thinks that the iphone x is a favored product, especially in the Chinese market
Cook and Luca also responded to yesterday's earnings analysts ' conference calls on rumors of a rumored iphone x hack and the impact of pricing on sales.
On the rumours of a reduction in procurement, Apple CFO Luca Meestrill Luca Maestri also responded to yesterday's earnings analyst conference Call: "Our inventories do grow, but that is temporary." In view of the current market conditions, we have made a number of procurement decisions. Inventories will be progressively reduced.
When a reporter asked: "The IPhone x starting price of $1000, will continue to maintain this price in the future?" ”。 "The iphone business grew by 14%, and our data showed that different customers in the market had different needs," he replied. We will continue to provide different models of the iphone to meet customer needs. As far as iphone X is concerned, I would like to emphasize that the second quarter, the number of customers who choose iphone x every week more than any other model of the iphone. IPhone x is a favored product. "

From here, Apple should not adjust its pricing strategy in the short term.
When a reporter asks which Apple products are currently successful in China? "Last quarter, IPhone X was the most popular smartphone in China," Cook said. In addition, wearable devices and services are doing well in business.
The Greater China revenue is $13.024 billion, up 21% from $10.726 billion a year earlier, according to Apple's earnings. There is no doubt that the vast majority of the $13.024 billion in revenue has been contributed by the most popular Chinese iphone x in Cook's mouth.
Iii. What does the IPhone X's most popular (high-end) smartphone mean?
The first-quarter shipments of China's smartphone market fell 21% per cent from a year earlier to 91 million, according to a survey published by market research firm CANALYS4 late month. The Canalys report also showed that in the first quarter, except for Huawei and Xiaomi, shipments of the top v Oppo and Vivo fell by about 10%. Xiaomi entered the top five, by virtue of the low-end market shipments of the total squeeze out the apple.
that said, although the iphone was squeezed out of the top four of the industry by Xiaomi, Apple's handset market share in the high-end market was not damaged, but because it ate the other two (Oppo, Vivo) part of the market to achieve a contrarian growth. Apple was squeezed out of the top four because of the loss of data on the total amount of shipments. "The fact that the iphone x sells in the country also reminds domestic handset makers that while we have an absolute advantage in market share and sales data, it is far less competitive in the high-end smartphone market than in the iphone.
Domestic smart phone market after the first two years of the popularity of the price war, consumers of the quality of the mobile phone has a more intuitive judgment, and mobile phone manufacturers through the fight of price war, but also to the low-priced market to form their own judgments, began to focus on brand shaping, to the high-end market. So we see the domestic handset manufacturers in the past two years in the continuous manufacture of various concepts, promote a variety of new technologies, from fingerprint identification to a full screen, from curved screen to folding screen, from facial recognition to wireless charging, a variety of new technologies are emerging.

With the constant market education of handset makers, consumers are increasingly willing to pay for smart phones with innovative features and high performance. Therefore, although the current mobile phone market overall sales are declining, but the cell price is rising, the logic behind is to provide users with better products, but also to obtain more profits.
As Apple's newest flagship, IPhone X uses many of the new technologies that domestic manufacturers have played. For example, Apple's first full-screen product, facial recognition, wireless charging, and so on, although these "new" technology is not new, but also are domestic handset manufacturers have played. But because of the impact of Apple's mobile phone, there are many consumers are willing to choose the iphone X.
Reality tells us that domestic handset manufacturers want to compete with Apple, the road to go is still long!
The IPhone X also underscores the reality that the mobile phone industry is not so neat and innovative. Although the iphone x sales are still available, iphone x has nothing to do with the innovation, more is to follow the line of imitation. As a company to innovate to meet the needs of users, the Apple mobile phone to the point of today is still helpless enough.
In the long-standing, Apple is not far from landing.

Apple's first-quarter domestic revenue of over $13 billion, million Iphonex how to become the people's favorite?